On the morning of April 4th, the square of the Confucian Temple in the ancient city of Jieyang, Guangdong, buzzed with the vibrant beats of gongs and drums. The event "Guangdong Goods Global Reach: The First 'Savor Guangdong' Cultural Tourism Guide Awards" officially launched, presenting a cultural tourism extravaganza centering on Guangdong to the world.

Starting from Jieyang, Department of Culture and Tourism of Guangdong Province uses food as a medium and travel as a bridge. Through five livestreams, five special program episodes, and a public call for travel guides, the event links the entire cultural tourism value chain across the province's 21 cities, encompassing dining, accommodation, transportation, touring, shopping, and entertainment. It aims to build a new paradigm of cultural tourism integration featuring public participation, authentic local flavor, and a closed-loop consumption ecosystem, offering global tourists a panoramic view of Guangdong's manufacturing prowess and unique cultural charm.

The event also featured Iraqi food blogger "Lao Wang in China," who took the stage to share his enduring passion for Cantonese cuisine through an international perspective and engaging storytelling. Using authentic stories and vivid expressions, he extended a sincere invitation to netizens worldwide to come and spend the weekends in Guangdong.

A specially curated "Savor Guangdong" themed market was set up at the venue, featuring intangible cultural heritage workshops, Guangdong-made souvenir shops, boutique bed-and-breakfast exhibitions, and local food stalls. This immersive consumption scene allowed visitors to experience the vibrant integration of Guangdong's culture, tourism, agriculture, and commerce while unlocking the definitive way to "Savor Guangdong".

邀您玩转粤式周末！首届“周末叹广东”文旅攻略大赏启幕

4月4日上午，广东揭阳古城学宫广场锣鼓喧天。《广货行天下・文旅邀您来——首届“周末叹广东”全民文旅攻略大赏》正式启动，一场属于全广东、面向全世界的文旅盛事，就此拉开大幕！

活动将从揭阳出发，广东文旅以美食为媒、文旅为桥，通过5场文旅直播、5集专题节目、1场全民文旅攻略征集活动，串联全省21地市“吃住行游购娱”全链条文旅资源，构建“全民参与+在地烟火气+消费闭环”的文旅融合新范式，向全球游客全景展现“粤制造”的硬核实力与“粤文旅”的独特魅力。

活动还邀请到来自伊拉克的美食博主“老王在中国”登台分享，讲述自己对广东美食多年的热爱与感悟，以国际化视角、真实故事和生动表达，向网友发出“来广东过周末”的诚挚邀请。

活动现场特设“周末叹广东”主题市集，由非遗工坊、广货手信店、特色民宿展区、本地美食摊位共同构成沉浸式消费场景，零距离感受广东文旅农商融合的鲜活成果，提前解锁了“叹广东”的正确打开方式。

文 | 记者 黎存根 通讯员 粤文旅宣
图 | 主办方提供
译｜ 陈冠臻
英文审校｜柯妃娟