This March marked a highlight for Guangzhou's gaming industry. On March 21st, the Battle of Golden Spatula (JCC) Open Championship 2026: Grand Finals concluded at the Canton Tower, partnering with over 80 local restaurants and converting esports viewership into increased consumption.

Around the same time, the "2025 Guangzhou Games Industry Development Report" was released: Guangzhou's gaming industry revenue reached 153.245 billion yuan in 2025, accounting for 42.8% of the national market. In the "2025 China Mini-Game Top 100 Enterprises," 32 Guangzhou enterprises were listed, securing the most spots nationwide. Among them, seven companies—including 37 Interactive Entertainment and 4399—had 56 games ranked among the top 30 nationwide.

Guangzhou's gaming industry boasts a mature and well-developed structure, with a significant industrial cluster effect. Notably, Keyun Road, known as "China's game first street," records an annual output value exceeding 50 billion yuan, serving as a key pillar of the industry's growth.

As construction progresses on the Guangzhou International Financial City, the spatial layout of Guangzhou's gaming industry is undergoing profound changes. A number of leading game companies have relocated to the area: Zhongxu Future (Tanwan Games) moved its headquarters to Huijin Center, Eworld moved from Keyun Road to Tiancai Building, and 4399 successfully secured a riverside plot in the eastern section of the Financial City, with plans to build a game headquarters featuring a gross floor area (GFA) of approximately 40,000 square meters.

Located just across the street from Keyun Road, the Financial City benefits from the industrial atmosphere and talent pool that Keyun Road has cultivated over the years. With a clear focus on the integration of the finance sector and the digital economy, Financial City is now home to over 5,000 enterprises, including more than 60 Fortune Global 500 companies. This ecosystem of capital and technology perfectly aligns with the dual needs of game companies.

广州稳坐“游戏第一城”，底气在这里

这个3月，无疑是广州游戏产业的高光之月。3月21日，2026年《金铲铲之战》公开赛春季赛全国总决赛在广州塔落下帷幕，联动80余家本土餐饮门店，让电竞流量转化为消费增量。

几乎同一时间，《2025年广州游戏产业发展报告》发布：广州游戏产业2025年营收达1532.45亿元，占全国市场的42.8%。在《2025年中国小游戏100强》中，广州32家企业上榜，数量居全国首位，三七互娱、四三九九等7家企业56款游戏跻身全国TOP30。

广州游戏产业格局成熟完善，产业集群效应显著。其中，科韵路“游戏第一街”年产值突破500亿元，成为产业发展的重要支撑。

随着金融城建设推进，广州游戏产业的空间布局正在发生深刻变化。一批头部游戏企业相继迁入国际金融城：中旭未来（贪玩游戏）将总部迁入汇金中心，益世界从科韵路搬至天财大厦，4399成功竞得金融城东区临江地块，规划打造建面约4万平方米的游戏总部。

与科韵路仅一街之隔的金融城，天然承接了科韵路沉淀多年的产业氛围和人才家底。金融城明确聚焦“金融业+数字经济”融合，目前已有超5000家企业进驻，60余家世界500强落子于此。这种“资本+技术”的生态，正好匹配游戏企业的双重需求。

文丨记者 杭莹
翻译丨黄健新
审校丨曾敏