On March 10th, the "Guangdong Goods Global Reach" Spring Campaign was launched with a special toy promotion in Chenghai District, Shantou.

The venue buzzed with energy, featuring new product launches, platform promotions, live broadcasts, and business matchmaking.

A range of new products, including AI smart toys, were launched on site. Many company representatives and domestic and international buyers attended the event to select products and enjoy immersive experiences. The IPTrendy Toy Center, which opened simultaneously, became the focus of the entire event.

At the exhibition booth, Dan Cramer, a US buyer, was carefully examining an IP-branded smart toy, frequently discussing product details with staff. Cramer noted that he was very satisfied with the responsiveness of the Chenghai companies,as well as the innovative designs and technological improvements of their toys, calling the experience refreshing. Having worked with companies in Chenghai District for over two years, he expressed great interest in sourcing more toy categories from other regions of Guangdong and even across China to pursue deeper cooperation.

China is the world's largest toy producer and exporter, and Guangdong is China's largest base for toy production and export. Guangdong boasts Chenghai in Shantou, known as "China's capital of toys and gifts," Dongguan, "China's capital of trendy toys," and Shenzhen, the "Silicon Valley of AI toys."

According to data, there were 898 toy manufacturers above the designated size in Guangdong in 2025, generating 79.53 billion yuan in operating revenue. Guangdong's toy exports reached 89.66 billion yuan, representing 36% of China's total and maintaining its leading position nationwide.

全球采购商涌向汕头澄海：这里的反馈速度太快了

3月10日，“广货行天下”春季行动玩具专场促销活动在汕头市澄海区隆重启幕。

活动现场，一场集新品发布、平台推介、直播展示、洽谈对接于一体的产业盛宴火热开启。

AI智能玩具等多款新品在现场发布，不少企业代表和海内外采购商到场参观选品、沉浸式打卡，同步开业的IP潮玩中心更是成为全场焦点。

展台前，美国采购商丹·克莱默（Dan Cramer）正拿着一款IP联名的智能玩具仔细研究，不时与工作人员交流产品细节。“澄海企业的反馈速度，玩具产品的更新设计和技术改进，各方面我都非常满意，让人耳目一新。”目前，丹·克莱默已与汕头澄海企业开展了超两年的合作，他表示，接下来也很有兴趣到广东其他地方，甚至到全国去采购更多玩具品类，开拓更深入的合作。

中国是世界最大的玩具生产和出口国，而广东是中国最大的玩具生产和出口基地。广东既有“中国玩具礼品之都”汕头澄海，又有“中国潮玩之都”东莞，更有“AI玩具硅谷”深圳。

数据显示，2025年广东省玩具制造规模以上企业达898家，实现营业收入795.27亿元，玩具出口额896.6亿元，占全国玩具出口总量的36%，持续稳居全国第一。

文、图｜羊城晚报记者 蚁璐雅
翻译｜黄健新
英文审校｜盛嘉