On March 3rd, Shenzhen's Huaqiangbei unveiled a global sales heat map of AI hardware products for January and February 2026 via a livestream, showcasing the sales distribution and growth trends of different product categories in domestic and international markets.

The organizers said the heat map uses colors to indicate market activity levels: red areas represent highly concentrated transactions and strong market enthusiasm; orange areas indicate strong growth momentum and significant development potential; yellow areas represent mature regions with relatively stable demand; and green areas are in an incubation phase, offering new growth potential. These color shifts provide a clear view of current market trends for AI hardware products.

The heat map data reveals three key signals. First, drones remain in high demand, with stable sales performance in both domestic and overseas markets. Second, driven by the back-to-school season, the popularity of AI-powered learning devices has increased significantly, with parents and students showing a seasonal uptick in purchases, leading to improved market activity. Third, smart wearable products stand out, with a steadily growing share of overseas orders for AI smartwatches and AI glasses, reflecting the continued expansion of international market demand.

Overall, AI hardware products are gradually shifting from early novelty-driven purchases to everyday applications, expanding use cases, and gaining wider market acceptance. For manufacturers, merchants, consumers, and investors, the heat map serves as a valuable reference for optimizing the product assortment, analyzing market dynamics, and identifying investment opportunities.

“科技广货”销售热力图来了！华强北AI硬件销售热力图发布

3月3日，深圳华强北通过直播对外发布今年1—2月AI硬件产品全球销售热力图，集中呈现不同品类在国内外市场的销售分布及增长态势。

发布方介绍，热力图以颜色区分市场活跃程度：红区代表交易高度集中、市场热度较高；橙区显示增长势能较强、发展潜力明显；黄区为需求相对稳定的成熟区域；绿区则处于孵化阶段，蕴含新的增长空间。通过不同区域颜色变化，可以直观了解当前AI硬件产品的市场动向。

从热力图数据来看，市场释放出三方面信号。首先，无人机产品依然处于持续高热区，无论国内还是海外市场，需求均保持旺盛态势，销售表现稳定。其次，受开学季因素带动，AI学习设备热度明显上升，家长及学生采购需求阶段性增长，市场活跃度提升。再次，智能穿戴类产品表现较为亮眼，AI手表、AI眼镜等产品海外订单占比稳步提高，国际市场需求持续扩大。

整体来看，AI硬件产品正逐步从早期“尝鲜型”消费向日常化应用转变，产品使用场景不断拓展，市场接受度持续提升。不管是生产企业、市场商户，还是普通消费者、投资者，都能参考热力图，做好选品、分析市场、把握投资方向。

文 | 记者 林园 党学为
翻译 | 黄健新
审校 | 郑奕玲