How can Guangzhou's authentic Guangfu culture be conveyed to visitors from elsewhere? Hu Kailin, a post-80s cultural　and creative designer who was born and raised in Xiguan, has been weaving memories from his childhood into his designs. In April 2025, three of his creations from the "Nanyue Cute Alliance" IP series, including "Guangzhou A Mian,""Da Wen White-Cut Chicken," and "Your Mr. Right Roach," were selected for the second batch of Guangzhou's official "must-buy, must-take" city gift list.

"Guangzhou AMian" is a petite green figure topped with flame-red kapok petals. It has beady eyes, a smiling face, and stamens that extend outward, and it wears a kapok-flower mini bag slung across its body. "Your Mr. Right Roach," modeled on a cockroach, wears a white tank top printed with the characters "Guangdong," sports a gold watch, and is dressed in shorts and flip-flops. "Da Wen White-Cut Chicken," inspired by Guangdong's free-range chicken, comes with a grin and a stainless-steel plate, taking the form of fridge magnets and keychains. Through anthropomorphic design, these cultural and creative products vividly bring to life the everyday things commonly seen in Guangfu people's lives.

Hu has developed his original characters into a wide range of practical products, such as plush toys, fridge magnets, keychains, throw pillows, and coin purses. He said that about 70% of his shop's sales come from Guangzhou, while the remaining 30% comes from overseas. Consumers in Malaysia and Australia, as well as in Europe and North America, also love his"Guangzhou A Mian" and "Your Mr. Right Roach."

Source:PEARL

“广州阿棉”“大文白切鸡”海外圈粉

如何向外地游客表达地道的广府文化？西关土生土长的“80后”文创设计师胡凯麟将童年生活记忆融入文创设计。2025年4月，他创作的“南粤联萌”IP——“广州阿棉”“大文白切鸡”“你的如意螂君”入选第二批广州“必购必带”城市礼物名单。

“广州阿棉”绿色的小身材顶着火焰红的花瓣，有豆豆眼、笑脸、向外延伸的花蕊，身上斜挎着木棉花小包；“你的如意螂君”以蟑螂为设计蓝本，身穿印有“广东”二字的白色小背心、手戴金表、腿穿短裤、脚踩人字拖；“大文白切鸡”以广东走地鸡为原型，带着笑脸，配上了不锈钢碟子，化身为冰箱贴和钥匙扣……这些文创通过拟人化的手法，将广府人生活中常见的事物活灵活现地呈现出来。

公仔、冰箱贴、钥匙扣、抱枕、零钱包……胡凯麟将自己设计的文创角色开发为一系列日常实用的产品。胡凯麟说：“目前，店铺的文创产品销售额有七成来自广州，另外三成来自境外。马来西亚、澳大利亚等国家和欧美地区的消费者也喜欢我们的‘广州阿棉’‘你的如意螂君’。”

文｜记者 马思泳
图｜记者 陈秋明
译｜郑奕玲
英文审校｜曾敏