As the 2026 Chinese New Year holiday approaches, more people are taking extra leave to extend the nine-day break, spurring an early surge in outbound travel from Guangzhou. The Pazhou-Hong Kong-Macao Passenger Ferry Terminal is also brimming with distinctive festive vibes. Data from local travel agencies indicates a sharp rise in demand for mid- to long-distance outbound travel. In the week before Chinese New Year's Eve, GZL International Travel Service Ltd. (GZL) is expected to dispatch nearly 300 outbound tour groups, with 8-12 days long-distance products making up 65% of the total. Traveling during the Chinese New Year has become a new trend among Guangzhou locals.

This year, two outbound travel peaks emerged before the Chinese New Year. The first wave peaked on February 9th, with travelers favoring 8-12 days long-distance itineraries to Australia, New Zealand, Russia, and Europe to celebrate the New Year abroad. The second peak arrived on February 13th, with GZL alone dispatching over a thousand tourists in outbound groups that day to popular destinations including Europe, New Zealand, Egypt, and Southeast Asia. Meanwhile, as group tours from China to Canada resumed, an inaugural tour also set off on the same day.

Unlike the first peak, the travel surge on February 13th saw 5-7 days short- to mid-distance trips climb to 48% of bookings, matching the share of long-distance options. Southeast Asia emerged as a standout destination, owing to its easier visa policies, short flight durations, warm climate, and lively New Year celebrations.

Currently, most pre-holiday outbound tours have closed to bookings, but visa-free or visa-friendly destinations such as Russia, Malaysia, and Thailand still have available spots. Domestic travel offers ample choices—high-speed rail and flight tours to Fujian, Jiangnan (south of the Yangtze River), Sichuan, and Yunnan remain well-stocked.

Passenger traffic at the Pazhou-Hong Kong-Macao Passenger Ferry Terminal continues to climb, with recent daily throughput doubling the usual levels, characterized by overlapping waves of family reunion trips and cross-border tourism.

老广钟情“旅行过年”：在琶洲口岸见证不一样的“年味”

2026年春节假期临近，长达9天的假期叠加拼假趋势，带动广州旅游市场提前迎来出境游高峰，广州琶洲港澳口岸也洋溢着别样年味。本地旅行社数据显示，中长线出境游需求大幅上涨。除夕前一周，广之旅预计发出出境团队近300个，其中8-12天长线产品占比达65%，老广旅行过年成为新风尚。

今年春节前出境游迎来两轮出行高峰。首波高峰在2月9日，游客多选择澳新、俄罗斯、欧洲等8-12天长线行程，计划在境外过年；第二波高峰集中在2月13日，仅广之旅当日出境团队游客就突破千人，热门目的地覆盖欧洲、新西兰、埃及、东南亚等。此外，中国公民赴加拿大团队游重启，首发团也于13日同步启程。

与首波高峰不同，2月13日的出行潮中，5-7天中短途产品占比升至48%，与长线产品持平。东南亚凭借签证便利、航程短、气候温暖且年味浓，成为热门之选。

目前，节前多数出境游线路已截止报名，俄罗斯、马来西亚、泰国等免签或签证便利目的地仍有余位；国内游资源充裕，福建、江南、川滇等方向的动车、飞机团选择丰富。

琶洲港澳口岸客流持续攀升，近期该港口日均客流量已达平时2倍，呈现“返乡团圆潮”与“跨境旅游潮”双向叠加的特征。

文｜记者 刘星彤 通讯员 刘榆虹 李艳
图 | 李志强
译 | 魏薇
审 | 郑奕玲