From January 30th to 31st, at the foot of the Oriental Pearl Tower, two events under the "Guangdong Goods Global Reach" campaign, the 2026 Cantonese Flavors for the New Year marketing event in Shanghai and the "Zhongshan Products, Shanghai Bound" event, were launched consecutively. These events showcased the deep resonance and mutual benefits of the collaborative efforts between Guangdong and Shanghai.

At the event, classic Cantonese New Year dishes were presented one by one, accompanied by explanations from Cantonese master chefs. These included the supreme "Poon Choi" symbolizing abundance and prosperity, tender and smooth white cut chicken, and dried scallops soup symbolizing wealth. On-site tasting sessions were warmly welcomed by Shanghai's food enthusiasts. To allow Shanghai residents to conveniently savor authentic Cantonese flavors, a mini-program called "Cantonese New Year Flavor" was launched simultaneously, allowing users to simply scan and purchase sincere New Year gifts from Lingnan. 

In the view of Fu Xianglin, president of the Shanghai Gewu Research Institute of Cultural Development, Cantonese New Year dishes are not merely a part of the New Year's Eve meal, but also serve as a carrier of New Year culture and an emotional anchor for the concept of "home." When Shanghai residents purchase these New Year meal gift boxes, they are buying not just food, but also an experience of the Cantonese New Year flavor and the ceremonial feeling of "gathering around the stove to await the New Year."

In addition to the culinary focus of the Cantonese New Year dishes event, the "Zhongshan Products, Shanghai Bound" event presented a multidimensional showcase encompassing intelligent manufacturing, everyday life, and cultural tourism. Attendees could not only appreciate innovations in fields such as robotics and healthcare but also experience high-quality products related to home life, such as lighting fixtures and hardware locks. They could also taste local specialty snacks like almond cookies and Shiqi crispy pigeon, while learning about Zhongshan's rich tourism resources through visuals and videos.

广东年菜中山百货抵沪，双响炮奏响粤沪协作曲｜广货行天下

1月30-31日，东方明珠塔下，“媒体+”广货行天下——2026广东年菜进上海营销行动与“广货行天下·中山百货进上海”活动接连开启，展示了粤沪两地深度共振、互利共赢的“双向奔赴”。

活动现场，寓意“盆满钵满”的至尊盆菜、皮爽肉滑的白切鸡、金银满屋的瑶柱羹等经典粤式年菜在粤菜大师的讲解中一一呈现，现场试吃活动备受沪上老饕欢迎。为了让上海市民便捷品尝地道粤味，“广式年味”广东年菜小程序同步上线，轻轻一扫，即可选购来自岭南的诚意年礼。在上海格物文化发展研究院院长符湘林看来，广东年菜不仅仅是年夜饭桌上的一道菜，更是“年文化”的载体，“家”的情感寄托，而上海市民购买的不仅是“年菜礼盒”，更是一份“广式年味”的体验，一种“围炉守岁”的仪式感。

而与年菜活动聚焦舌尖不同，中山带来的是一场覆盖智造、生活、文旅的多维度展示。观众既能领略机器人、健康医药等领域的“智造”成果，也能近距离体验灯饰照明、五金锁具等与家庭生活息息相关的优质产品，还能品尝杏仁饼、石岐鸽等本土特色美食，并通过图文视频了解中山丰富的旅游资源。

文丨记者 张德钢 何晶 通讯员 罗纯
图丨记者 刘畅
译 | 黄宇洁
审校 | 林佳岱