From January 27th to 31st, the 75th Spielwarenmesse in Nuremberg, Germany, was in full swing, attracting 2,313 exhibitors from 68 countries. It is a top-tier event in the global toy industry. Meanwhile, Chenghai District of Shantou, known as the "Capital of Toys and Gifts in China", showcased the strength and appeal of Guangdong-made products to a global audience.

Huang Yixian, president of the Chenghai Toys Association in Shantou, said that Chenghai brought more than 10,000 innovative products to the fair, including the Moitutu AI robot dog, the Toyota-authorized building block car (Model 1087), and the Yaris rally RC car. More than 100 leading toy companies, including Alpha Group, Rastar Group and Shifeng Culture, also joined the fair. This "toy powerhouse lineup" expressed strong confidence about its showcase in Germany.

At the fair, many European distributors and brand owners showed strong interest in Chenghai toys, with multiple preliminary cooperation intentions reached on the spot. "Not only did first-time buyers reach cooperation intentions, but long-term partners of more than a decade also came specifically for business talks. Everyone is optimistic about Chenghai toys. This reflects the quality and appeal of Guangdong-made products," Huang told reporters.

"We love toys made in Chenghai, China!" said two toy traders from South America, who have been loyal customers of Chenghai toy companies for years. They noted, "Our company has already set up an office in Chenghai because we can purchase high-quality products there, and their services are also excellent."

Toy traders from the United Kingdom are also long-term partners of toy manufacturers from Chenghai. Speaking of years of cooperation, one of them spoke highly of the partnership, saying, "We have been working with Shantou Jianfengyuan for about ten years now. They are one of our earliest suppliers. We visit Shantou once or twice every year to tour toy company showrooms and fairs. It is very useful and always helps us connect with new suppliers."

连线德国玩具展现场：“我们喜欢中国澄海制造的玩具！”｜广货行天下

1月27日至31日，世界玩具行业的顶级盛会第75届德国纽伦堡玩具展火热开展，吸引了来自68个国家的2313家展商齐聚一堂。而素有“中国礼品之都”美誉的汕头澄海，跨越山海全方位展现广货的实力与魅力。

汕头市澄海玩具协会会长黄逸贤介绍，此次澄海带了摩突突AI机器狗、1087丰田授权积木车、雅力士车队遥控车等上万款创新产品参展，还集结了奥飞、星辉、实丰等超百家玩具领军企业，这个“玩具天团”对在德国的“这一战”信心满满。

在展会的现场，众多的欧洲分销商和品牌商都对澄海玩具展现了浓厚兴趣，现场就达成了多项初步意向合作意愿。“不仅有首次来的采购商就达成合作意向，也有合作了十多年的老客户专程前来洽谈，大家都对澄海的玩具一致看好，这就是我们广货的品质和魅力！”黄逸贤告诉记者。

“我们喜欢中国澄海制造的玩具！”来自南美的玩具商宝莉亚和韦南是澄海玩具的忠实客户，他们表示：“我们公司已经在澄海设了办事处，因为在澄海可以买到非常高质量的产品，而且他们服务也非常好。”

来自英国的玩具商也是澄海玩具的长期合作伙伴，谈及多年的合作经历，他连连称赞：“我们与汕头健丰源合作到现在大概有10年了，他们是我们最早的供应商之一，我们每年都去汕头一两次，参观玩具企业的陈列室和展会，非常有用，总能拓展到新的供应商。”

文｜记者 蚁璐雅 通讯员 汕宣
图｜澄海玩具协会
译｜曾敏
英文审校｜林佳岱