From January 26th to 28th, the 2026 themed promotion"Celebrating the Spring Festival with Intangible Cultural Heritage (ICH) and Savoring the Chinese New Year," together with the ICH Chinese New Year Goods Shopping Month and the "Guangdong Goods Global Reach Guangdong Taste Shared Worldwide" campaign, will launch in splendid fashion in Guangzhou. The activities will be a one-stop showcase of regional delicacies, specialty New Year goods, and traditional New Year attire, making ICH not only watchable but also tasty, entertaining, and interactive.

Set against the creative backdrop of the national-level ICH "Strolling Flower Street," Guangzhou's living room, Huacheng Square, will host a large-scale "ICH Trendy Market." Three major themed exhibition areas, including "Savoring the Chinese New Year," "New Looks in New Attire," and "China-chic Trendy Goods," will feature over 130 ICH projects from across China.

The ICH market will spotlight the three major Lingnan ICH culinary traditions from Guangfu, Chaoshan, and Hakka, alongside hands-on experiences such as tea brewing and kueh making. A wide range of ICH culinary offerings, including Cantonese cuisine, Cantonese cured meat (lap mei), and Shantou braised goose, will be presented, together with other folk ICH elements such as the Wuchuan Nianli Festival, driving Lingnan ICH products beyond Guangdong to nationwide consumers. In addition, Hong Kong-style milk tea, Macanese cuisine, Hong Kong Cheongsam, and Macao Qun Kua will also be showcased, bringing ICH from across the Guangdong-Hong Kong-Macao Greater Bay Area together on one stage.

The event will also debut the "Guangdong ICH New Year Customs Tourism Routes," offering immersive cultural tourism experiences. During the festivities, ICH-themed cultural tourism consumption vouchers will be distributed, covering cultural and creative products, gourmet food, and experiential study tours, delivering tangible benefits to consumers.

2026年“非遗贺新春·寻味中国年”暨非遗年货购物月即将火热来袭！

1月26日至28日，2026年“非遗贺新春·寻味中国年”主题推广暨非遗年货购物月、“广货行天下 美食在广东”活动，将在广州精彩启幕。活动集纳全国各地风味美食、特色年货、新年服饰，让非遗可看、可吃、可玩、可体验。

广州城市客厅花城广场以国家级非遗“行花街”为创意蓝本，打造超大规模“非遗赶潮集”。“寻味中国年”“华衣焕新颜”“国风潮好物”三大主题展区，来自全国的130余项非遗项目将集中亮相。

非遗市集将集中呈现广府、潮汕、客家三大岭南非遗美食体系，配套茶艺冲泡、粿品制作等技艺体验，推出粤菜、广式腊味、汕头卤鹅等系列非遗美食项目，联动吴川年例等民俗非遗，让岭南非遗广货走向全国。香港港式奶茶、澳门土生葡人美食、香港中式长衫和澳门中式裙褂制作……湾区非遗将同台亮相。

活动将首发“广东非遗年俗旅游线路”，打造深度文旅体验。届时还将发放非遗主题文旅消费券，覆盖文创、美食、研学体验等消费场景，实惠直达。

文｜记者 周欣怡 朱绍杰
图｜主办方提供
翻译丨郑奕玲
审校丨林佳岱