The"Guangdong Goods Global Reach" Spring Edition kicked off in Foshan on January 15th and held a smartphone-themed event in Dongguan on January 20th. From home appliances to smartphones, followed by electronics, apparel, food, and more, thousands of Guangdong-made products were showcased.

Statistics show that the 32 companies participating in the inaugural home appliance event saw overall sales surge by 110% compared to the previous day. Leading brands like Midea and Galanz experienced a 3 to 4 times increase in live-streaming viewers, while sales volumes of products from brands such as Morphy Richards and Bear Electric Appliance were five times higher than usual.

Local cities simultaneously rolled out supporting measures, injecting substantial financial resources to rapidly stimulate the consumer market. For instance, Foshan launched a new round of subsidies for consumer goods trade-ins, offering a 15% subsidy on purchases of grade 1 energy-efficient appliances, capped at 1,500 yuan per item.

A robust industrial foundation is the cornerstone of "Guangdong Goods Global Reach." Guangdong hosts China's largest home appliance industrial cluster, with an output value exceeding one trillion yuan and accounting for nearly half of the nation's exports. One in every three mobile phones globally is produced in Guangdong, while the province accounts for 70% of the world's consumer-grade drone output.

Platform collaboration and unimpeded distribution channels have been established. The "Guangdong Goods Global Reach" Spring Edition has brought together major e-commerce platforms including Taobao & Tmall Group, JD.com, and Douyin, creating dedicated marketing zones and providing traffic support.

Consumer recognition of Guangdong-made products' quality has significantly improved. Survey results indicate that 85% of respondents expressed willingness to prioritize purchasing products made in Guangdong.

Source:PEARL

“广货行天下”首场活动的32家企业单日销售额提升110%

“广货行天下”春季行动于1月15日在佛山启动，20日在东莞举办手机专场活动。从家电到手机，再到接下来的数码、服装、食品等，万千广货一一亮相。

据统计，参与首场家电专场活动的32家企业，总体销售额较前一日提升110%。美的、格兰仕等龙头企业直播间人流增长3至4倍，摩飞、小熊电器等品牌部分产品销量达平日5倍。

各地市同步推出配套措施，以真金白银的投入迅速激活消费市场。例如，佛山率先启动新一轮消费品以旧换新补贴，购买一级能效家电可享15%补贴，单件最高1500元。

产业根基雄厚，是“广货行天下”的最大底气。广东拥有全国规模最大的家电产业集群，产业规模超万亿元，出口占全国近五成。全球每3部手机就有1部产自广东，消费级无人机产量占据全球70%份额。

平台联动，渠道畅通。“广货行天下”春季行动汇聚淘天、京东、抖音等多家大型电商平台，开设专属营销专区并提供流量支持。

消费者对“广货”的品质认可度显著提升，有调研结果显示，85%的受访者表示愿意优先购买广东制造的产品。

统筹｜孙晶  
文｜记者 杭莹
翻译｜钟佳
英文审校｜林佳岱