Guangzhou's major scenic spots, such as Baiyun Mountain and Canton Tower, were teeming with visitors, large shopping malls drew huge crowds, the film market remained robust, and New Year-themed exhibitions and performances were staged one after another. Over the 2026 New Year's Day holiday, Guangzhou showcased a vibrant picture of culture and tourism consumption fueled by strong visitor enthusiasm.

During this New Year's Day holiday, star concerts by performers such as G.E.M. and Silence Wang attracted tens of thousands of spectators, significantly boosting surrounding catering and accommodation consumption. Guangzhou Chimelong Paradise launched a "winter carnival" featuring romantic artificial snowfall and spectacular fireworks lighting up the night sky, while international artists joined tens of thousands of visitors in the New Year's Eve countdown celebration. The Haixinsha INNO Carnival made a grand debut, featuring more than a dozen large entertainment equipment and nearly a hundred skill-based game devices open all day long. The Carnival also brought together 100 food brands and 50 international pop-up stores. Data shows that on December 31st, 2025, the total passenger trips across the Guangzhou Metro network reached 14.093 million, setting a new single-day record. Meanwhile, Guangdong Intercity deployed 45 EMU trainsets on the same day, carrying 253,600 passenger trips. This reflects the strong travel demand over the New Year's Day holiday.

The integration of intangible cultural heritage into festive celebrations and the blending of tradition with modernity have offered citizens and visitors more immersive and interactive experiences. For example, the Lingnan Impression Park staged a female Lingnan lion dance performance. In addition, its traditional datiehua (molten iron fireworks) show and the"Lingnan Lantern Festival"with thousands of colorful lanterns delivered a double visual feast for visitors.

At the start of the new year, Guangdong has stepped up efforts to promote culture and tourism consumption subsidy initiatives, issuing 20 million yuan worth of culture and tourism consumption vouchers to both domestic and overseas visitors as well as local residents.

Source:PEARL

广州元旦：客流破纪录、消费掀热潮！

白云山、广州塔等景区景点游人如织，大型商超人气火爆，电影市场红火向好，跨年展演层出不穷……2026年元旦假期的南粤大地，正以升腾的烟火气勾勒出文旅消费“热辣滚烫”的图景。

这个元旦假期，邓紫棋、汪苏泷等明星演唱会吸引数万名观众观看，带动周边餐饮、住宿消费显著增长；广州长隆欢乐世界开启冬季嘉年华，人造飘雪营造浪漫氛围，烟花大秀点亮夜空，跨年夜多国艺术家携手万人倒数；海心沙INNO超级嘉年华重磅亮相，十余台大型娱乐设备、近百台技能游戏装置全天候开放，还集结了100家美食品牌与50个国际快闪店。数据显示，2025年12月31日，广州地铁线网总客运量达1409.3万人次，刷新广州地铁单日客运量历史纪录；广东城际当天上线动车组45列，发送25.36万人次。市民群众元旦假期旺盛的出行需求由此可见一斑。

非遗与节日、传统与现代的碰撞，为市民游客“解锁”了更多沉浸式、互动式的体验和“玩法”。如岭南印象园举办岭南女子醒狮展演，还让千年绝技“打铁花”与万千彩灯组成的“岭南千灯会”交相辉映，为观众带来双倍视觉盛宴。

新年伊始，广东积极推进文旅消费惠民补贴活动，面向境内外来粤游客和广东本地居民总计发放2000万元的文旅消费券。

文｜杨帅
翻译｜柯妃娟
英文审校｜林佳岱