On December 18, the 2025 China Digital Entertainment Conference kicked off at the Yangcheng Creative Industrial Park in Tianhe District, Guangzhou. According to the "Report on the Development of Artificial Intelligence Applications in China's Cultural and Entertainment Industry", the scale of China's digital entertainment market reached 1.75 trillion yuan in 2024. With the theme "New Technology, New Model, New Format," this year's conference brings together leading experts, scholars, and top industry figures from China's digital culture sector, adopting an innovative model of "One Forum, One Exhibition, and One Carnival."

"One Forum" refers to the core forum of the event, which features a main summit and four sub-forums. Government officials, executives from leading enterprises, renowned experts, and university scholars come together to discuss industry trends, technological innovations, and new opportunities in the digital entertainment sector, promoting collaboration across government, industry, academia, research and application.

"One Exhibition" refers to the thematic exhibition. The event includes a Digital Entertainment Technology and Resource Exhibition Zone, where enterprises, investors, and startup teams showcase industrial ecosystem services and innovative projects to foster precise cooperation between supply and demand. Cutting-edge technologies such as AI imaging, humanoid robots, and digital display systems are transformed into interactive installations. The "Lingnan Cultural Large Model," developed by the Yangcheng Evening News Group, also makes its debut. As the nation's first large multimodal reasoning model in the cultural field, it focuses on the digital preservation and inheritance of Lingnan intangible cultural heritage, serving as a driving engine for cultural digital transformation.

"One Carnival" introduces a new highlight—the "Digital Entertainment Carnival." This section integrates artificial intelligence, animation and gaming, cultural creativity, and trendy toys into immersive, open experience scenarios, enhancing public participation and broadening the social impact of digital culture. At the carnival, featured booths include mineral pigment spray painting, Cantonese embroidery, Yi medicine, batik art, and creative coffee, showcasing the fusion of culture, innovation, and technology.

2025年中国数字文娱大会开幕，专家大咖云集广州

12月18日，2025年中国数字文娱大会在广州市天河区羊城创意产业园拉开帷幕。《中国文娱产业人工智能行业应用发展报告》显示，2024年中国数字文娱市场规模达到1.75万亿元。本届大会以“新技术 新模式 新业态”为主题，荟萃国内数字文化领域知名专家、学者、业界大咖等重磅嘉宾，创新采用“一会一展一嘉年华”模式。

“一会”即核心论坛，大会举办高峰论坛，包含主论坛及四场分论坛。政府部门、头部企业高层、知名专家及高校学者齐聚一堂，围绕数字文娱产业趋势、技术创新与发展机遇开展研讨，推动“政产学研用”协同。

“一展”即主题展览，大会设立数字文娱科技资源展览区，企业、投资机构及初创团队重点展示产业生态服务与创新项目，促进供需精准对接。AI影像、人形机器人、数字大屏等前沿技术化为可感、可玩的互动装置。同时，羊城晚报报业集团主导建设的“岭南文化大模型”亮相，作为全国首个文化领域的多模态推理大模型，聚焦岭南非遗数字化保护与传承，为文化的数字化转型提供核心引擎。

“一嘉年华”为本届大会新增的“数字文娱潮玩嘉年华”。本届大会融合人工智能、动漫游戏、文创潮玩等内容，设置开放体验场景，强化全民参与性，扩大数字文化社会影响力。现场，岩彩喷绘、广绣、非遗彝医、蜡染、创意咖啡等特色摊位以文创市集形式呈现。

文丨记者 鄢敏
译丨钟佳
英文审校丨赵凡