The 15th China International Animation Copyright Fair (ACTIF) opened on August 8th in Shipai Townof Dongguan, known locally as the "Town of Art Toys." On August 10th, the event had already facilitated several international deals worth over 100 million yuan, covering areas such as the commercialization of AI-driven art toy technologies and the export of traditional cultural IPs.

This year marks the eighth participation of Guangdong Weisi Art Toys Intelligent Manufacturing Co., Ltd. in the fair. Weisi reached an agreement with a Japanese firm on an order worth nearly 100 million yuan this year. The client finalized the deal quickly after visiting the booth to verify product quality and the supporting industrial chain.

The ACTIF not only helped many exhibitors secure high-value orders but also increased exposure for numerous animation IPs, creating new opportunities for collaboration and growth. Making its debut at the event, the OASISexhibited four major IPs from DreamWorks, the Hollywood animation studio, including "Kung Fu Panda" and "Madagascar". Over 200 leading influencers visited the booth, driving a cumulative online reach of more than 38 million.

The live-streaming studio for the ChinaGoods Animation Dimension Shopping Season became a new highlight of the fair. The studio partnered with more than ten platforms, including JD.com, Amazon and Douyin(Chinese TikTok), and invited well-known streamers to promote products. Preliminary statistics show that the live stream on trading cards performed particularly well, with daily orders around 5,000 and daily sales exceeding 300,000 yuan.

Many overseas buyers and Chinese fans praised the "virtual exhibition browsing and instant ordering" model for breaking geographic barriers. It is convenient, efficient, and effectively meets their demand for animation and art toy products.

Source:PEARL

漫博会开出多笔亿元级国际订单

第十五届中国国际影视动漫版权保护和贸易博览会8月8日在东莞“潮玩小镇”石排镇开幕。8月10日，记者获悉，本届展会已促成多笔亿元级国际订单，涵盖潮玩AI科技成果转化、传统文化IP输出等领域。

广东威斯潮玩今年已是第8次参加漫博会。今年展会上，威斯公司与日本企业确定了近一亿元的订单，该客户到展会现场见证公司产品质量和产业链配套后，迅速敲定了合作。

漫博会不仅让广大参展商成功拿下高额订单，也让不少动漫IP借此增加曝光度，带来新的合作发展可能。参展企业名冠绿洲此番第一次参加漫博会，便携《功夫熊猫》《马达加斯加》等梦工场四大IP亮相，200多位头部博主打卡带动全网累计展示量破3800万。

ChinaGoods动漫次元购物季的直播间成为展会新亮点。直播间联动京东、亚马逊、抖音等十余个平台，邀请知名主播带货。初步统计数据显示，卡牌直播间表现突出，单日直播的订单均在5000单，成交金额超30万元。

许多海外采购商和国内粉丝表示，“云端逛展+即时下单”模式打破地域限制，便捷高效，极大满足他们对动漫潮玩产品的需求。

文｜记者 余宝珠 彭钦
翻译｜曾敏
英文审校｜肖凯欣