Riding an electric moped to recreate iconic scenes, making a show-stopping lion dance entrance, dressing as the martial god of wealth while twirling a spear, apprenticing in Wing Chun martial arts, and snapping selfies with fans, NBA star and global Adidas ambassador James Harden has once again turned his China visit into a vibrant celebration with the public.

From August 2nd to 6th, Harden embarked on his seventh trip to China, visiting Foshan, Guangzhou, Qingyuan, and Shenzhen, sparking a summer basketball craze with a variety of interactive events.
At every stop, Harden was deeply engaged with local fans. At the Yao Cai & Yao Qi Wing Chun Martial Arts Hall (Guicheng Branch) in Foshan, he formally apprenticed under Master Long Haisen, learning classic Wing Chun moves. He captured the session on video, saying he'd take it back for further study, and expressed admiration for the professional preservation of this intangible cultural heritage. In the Nansha District of Guangzhou, Harden appeared at the "District BA" basketball event despite the rain, sending fans into a frenzy. He also enjoyed traditional Cantonese performances, including saltwater song and lion dance, and inaugurated China's first basketball court with a full-length mural of Harden, hoping to ignite young people's passion for the sport.

Besides, Harden also attended the finals of the 2025 Adidas "Battle" Grassroots Basketball League in Guangzhou and the opening ceremony of the Nansha Men's Basketball League. In Qingyuan, he toured the Wanbang Shoe Industry Group, fully immersing himself in both local basketball culture and Cantonese traditions. "The competition was so intense, I wanted to jump in and play myself!" he said, impressed by the level of grassroots basketball.
"Thanks to all my fans in China. I appreciate you guys for sticking with me through the ups and downs," Harden said, moved by the thunderous cheers he received and sincerely thanked the Chinese fans.
With the 15th National Games set to open across Guangdong, Hong Kong, and Macao in less than 100 days, this blend of NBA stardom and grassroots basketball, from "Battle" to "Village BA", adds fuel to the sports fervor burning across the province.
沉浸感受“粤文化”!NBA球星哈登完成第七次中国行
骑着电动车复刻“名场面”、舞狮花式登场、扮“武财神”耍花枪、拜师学习咏春、与粉丝合影……NBA球星、阿迪达斯全球品牌代言人詹姆斯·哈登的每一次中国之行,总能将到访的城市变为热情洋溢的舞台,与球迷们打成一片。
8月2日至6日,NBA球星詹姆斯·哈登开启第七次中国行,先后到访佛山、广州、清远、深圳等地,以多元互动点燃“篮球之夏”热潮。
每到一处,哈登都与球迷深度互动:在佛山姚才姚祺咏春桂城分馆,他拜师馆长龙海森学习咏春拳,用视频记录动作称要带回研究,直言对这项非遗技艺的专业传承肃然起敬;在广州南沙“区BA”现场,冒雨现身的他引发球迷沸腾,不仅观赏了咸水歌、醒狮等粤文化表演,还为中国首座巨幅哈登球场揭幕,希望以此激发青少年对篮球的热爱。
此外,他还现身2025“火拼”篮球草根联赛广州站决赛、南沙区男子篮球联赛开幕式,深入清远万邦鞋业集团参观,全程沉浸体验粤文化与篮球氛围。“现场太激烈,我都想上场了!”哈登为草根赛事的竞技水准赞叹不已。
“感谢所有中国球迷。篮球生涯跌宕起伏,但你们对我不离不弃。”此次中国行期间,哈登被现场震耳欲聋的掌声与欢呼声包围,并真诚感谢了中国球迷的厚爱。
再过不到一百天,十五运会就将在粤港澳三地举办,从“火拼”到“村BA”,这样草根篮球与NBA的邂逅,为广东添上一份火热氛围。
文|记者 郝浩宇
图|主办方提供
翻译|杨钧雅
审校|林佳岱