In the height of summer, Lechang's golden Nai plum returns with a sugar content of 18 Brix. On the evening of July 19th, the grand finale of the "Lechang Golden Nai Plum" AI Songwriting Contest and the launch ceremony for the 2025 "Lechang Golden Nai Plum" branding campaign were held in Lechang, Shaoguan, Guangdong, the origin and core production area of China's golden Nai plums.

At the event, contestants delivered a musical feast that blended traditional farming culture with modern AI technology. The competition also featured an exhibition and award ceremony for calligraphy and painting works collected through a global submission campaign, offering a panoramic display of the cultural appeal and industrial vitality of the golden Nai plum.



From cultivation and orchard management to harvesting and sales, the event presented the full development chain of Lechang's plum industry. Through on-site showcases and online livestreaming, the campaign aimed to expand sales channels of the golden Nai plums and boost fruit farmers' incomes.

After more than 30 years of dedicated cultivation, Lechang has built nearly 50,000 mu (over 3,300 hectares) of lush orchards, reaching an annual output of 70,000 tons. It has become the largest golden Nai plum production base in Guangdong as well as the origin and core producing area of the fruit in China. In 2024, the total output value of fresh plums exceeded 1.1 billion yuan. These impressive achievements stand as a vivid testament to Lechang's strong commitment to developing its distinctive golden Nai plum industry.

This year, Lechang is also rolling out a series of themed events, including fruit-picking tours, a cycling carnival, and tasting and promotion events, inviting everyone to explore the hidden beauty of the Nanling Mountains and pick the golden Nai plums.

Source:PEARL

韶关乐昌黄金柰李7月甜蜜登场！

盛夏时节，乐昌黄金柰李携“18度甜蜜”如约而至。7月19日晚，在中国黄金柰李原产地和核心产区广东韶关乐昌市，“乐昌黄金柰李”AI歌曲唱作大赛决赛暨2025乐昌黄金柰李品牌主题活动启动仪式隆重举行。

活动现场，参赛者们为大家呈现一场融汇传统农耕文化与现代AI技术的音乐盛宴。大赛还进行了书法、绘画全球征稿作品展示及颁奖，全景式展现黄金柰李的文化魅力与产业活力。

活动全方位展示乐昌黄金柰李从种植、管理到采摘、销售的全产业链发展成果，并通过现场展示、线上直播等多元渠道，拓宽乐昌黄金柰李的销售路径，助力果农增收致富。

耕耘三十余载，打造近5万亩苍翠果园，年产量达7万吨，成为广东最大的黄金柰李生产基地、中国黄金柰李原产地和核心产区，2024年鲜果产值突破11亿元……这些亮眼的成绩是乐昌大力发展黄金柰李特色产业的生动注脚。

乐昌今年还安排了摘果体验游、骑行嘉年华、品鉴推介会等黄金柰李品牌主题系列活动，诚邀大家走进南岭秘境，撷取枝头“黄金”。

文、图 | 记者 欧阳志强 通讯员 叶俊毅 黎党强 曾攀 赵小华
翻译 | 杨钧雅
英文审校 | 肖凯欣