During Guangdong Week at Expo 2025 Osaka, the China Pavilion drew large crowds, and all five concurrent business exchange events were packed. Showcasing Guangdong's signature offerings, intelligent robots, comprehensive health achievements, and Xinhui chenpi (dried tangerine peel from Xinhui), local enterprises actively explored opportunities, while officials from cities such as Yangjiang and Shaoguan became enthusiastic "investment ambassadors".

The five economic and trade events spanned the Guangdong-Hong Kong-Macao Greater Bay Area (GBA), including Guangzhou and Shaoguan, signaling strong cooperation interest from both Chinese and Japanese enterprises and government bodies. Local officials took the initiative to promote their regions. The mayor of Shaoguan, for example, offered a substantial package of "10-billion-yuan fund + preferential policies" to attract investment. Yohei Hattori, deputy governor of Hyogo Prefecture in Japan, noted that around 50 Hyogo-based companies have expanded into Guangdong, and the prefecture has also set up an office in Hong Kong to explore the Asian market.

At the enterprise level, both sides had clear objectives. Dr. Jonathan Choi, Chairman of GBA Entrepreneurs Alliance, highlighted Japan's expertise in comprehensive healthcare and elderly care services, noting the vast cooperation potential with the aging yet sizable GBA market. He welcomed Japanese investment in elderly care and wellness projects. During the events, business card exchanges were frequent. Cai Weisheng, executive president of the Foshan Chamber of Commerce of Importers and Exporters, exchanged around 20 cards in one morning and engaged in discussions with Japanese companies. Panda-themed intangible cultural heritage items from Chaozhou Ruili Ceramics Co., Ltd also attracted interest and received an invitation for display from Japanese organizers.

Japanese businesses expressed strong interest. Hirokazu Yokoyama, president of the Japan-China Multi-Industry Exchange Friendship Association, joined the event to learn about comprehensive health products and brought heatstroke prevention products to seek potential partners. Xu Zhimin, executive vice president of the Chinese Chamber of Commerce in Japan, remarked that the event gave Japanese companies a deeper understanding of China's transformation from the "world's factory" into a vibrant economy.

These trade exchanges demonstrated the global appeal of Guangdong and the GBA, reinforcing the irreversible trend of globalization. Both Choi and Yokoyama emphasized the GBA's enormous market potential and expressed hope for deeper collaboration in the future, particularly in jointly tapping emerging markets such as ASEAN, to achieve mutual benefits through openness and cooperation.

广东活动周期间，5场经贸交流活动背后有怎样的共识？| 世博会观察

大阪世博会广东活动周期间，中国馆热度高涨，同期5场经贸交流活动座无虚席。智能机器人、大健康成果、新会陈皮等广东特色产品亮相日本，广东企业积极觅商机，阳江、韶关等地市主官化身“招商大使”热情邀约。

5场经贸活动覆盖粤港澳大湾区及广州、韶关等多地，释放出中日企业与官方部门寻求合作的强烈信号。地市主官主动推介，韶关市长以“百亿基金+重磅政策”吸引投资；日本兵库县副知事服部洋平透露，约50家兵库县企业已在广东开展业务，该县还于香港设所助力开拓亚洲市场。

企业层面，中日双方目标明确。粤港澳大湾区企业家联盟主席蔡冠深指出，日本在医疗大健康、康养领域经验丰富，与步入老龄化、市场庞大的大湾区合作潜力巨大，欢迎日方投资康养项目。活动现场，企业间频繁交换名片，佛山市进出口商会执行会长蔡伟生一上午交换约20张名片，并与日企洽谈；潮州市瑞利陶瓷的熊猫陶瓷非遗作品获关注，获日方展示邀约。

日方企业同样期待满满，横山浩和为考察大健康产品参会，并携预防中暑产品寻求合作。日本中华总商会常务副会长徐志敏称，推介会让日方企业深刻认识到中国已从“世界工厂”转变为充满活力的经济体。

这些经贸活动彰显了广东和粤港澳大湾区的国际号召力，也印证全球化趋势不可逆转。蔡冠深、横山浩和等均表示，大湾区庞大市场极具吸引力，未来双方应深化合作，共同开拓东盟等新兴市场，实现开放共赢。

文 | 记者 郭思琦
图 | 记者 刘泳希
翻译 | 曾敏
审校 | 赵凡