On June 26th, the results of the selection of the 2024 "China's Intangible Cultural Heritage Person of the Year" were announced. Liu Yaqing, known as Jiang Xunqian (pseudonym) and followed by more than 20 million fans, was among those honored, drawing widespread attention. The post-95 content creator, originally from Hengyang City, Hunan Province, is the co-founder of Guangzhou Xunqian Culture Media and now resides in Guangzhou. Once a key animator, Jiang has become a prominent short-video blogger in the field of traditional culture.

Jiang Xunqian once spent days learning the Yingge Dance and performed with a Yingge troupe in Chaozhou's ancient city. Beyond that, she has learned to carve ice dragons, craft paper kites, and perform the spectacular art of Datiehua (literally "striking iron flowers"). After becoming the first female inheritor of the Datiehua, she formed the first all-female Datiehua team, earning praise from netizens for her "quick learning ability and dedication to everything she learns."

Jiang hopes to serve as a bridge between young people and intangible cultural heritage (ICH). She began studying painting as a child. Though she did not get into her dream art school, she never gave up her passion for art. Inspired by her grandfather, a lover of Peking Opera, she also fell in love with the art form and studied it for six years at the Guangzhou Youth Peking Opera Club. In 2019, she quit her job to become a freelance key animator and started posting short videos on Douyin that November, beginning with food and sugar painting before connecting with more ICH practitioners. She believes ICH is closely tied to everyday life, just largely forgotten by the public, so her videos focus on these endangered traditional techniques.

Driven by this belief, Jiang has traveled widely to learn from masters, telling the stories of dozens of traditional crafts and hundreds of heritage bearers through short videos, bringing endangered cultural heritage to the public. As of this writing, her Douyin account has accumulated over 22 million followers.

Today, more and more young people born in the 1990s and 2000s are becoming a new force in the inheritance and promotion of ICH with the help of social media platforms. According to the "Douyin 2025 Intangible Cultural Heritage Data Report", over the past year, more than 200 million new videos related to national-level ICH have been posted, with 14 million netizens sharing their ICH experiences, generating a staggering 749.9 billion views. The number of national-level ICH inheritors under 30 and creators after 00s posting ICH content on Douyin has also seen significant growth.

定居广州的当红博主江寻千当选“中国非遗年度人物”

6月26日，2024“中国非遗年度人物”评选结果揭晓，拥有超两千万粉丝的短视频创作者刘雅睛@江寻千（九月）入选，备受关注。这位“95后”女孩来自湖南衡阳，是广州寻千传媒联合创始人，现居广州。曾为原画师的她，如今已是传统文化领域知名短视频博主。

江寻千曾耗时数日学习英歌舞，还跟随英歌队在潮州古城激情演绎。不仅如此，江寻千会雕刻冰龙、制作纸鸢、表演打铁花，成为确山打铁花首位女传人后，还组建了首支女子打铁花队，被网友评价“上手快、学啥都认真” 。

江寻千表示，自己想成为年轻人和非遗之间的桥梁。她自幼学画，虽未考入理想院校，但始终坚持美术追求。受喜爱京剧的爷爷熏陶，她也爱上京剧，并在广州青年京剧社学习6年。2019年，她辞职成为自由原画师，同年11月开始在抖音发布短视频，从分享美食、糖画，到接触更多非遗手艺人。她认为非遗与生活息息相关，只是被大众遗忘，自己的视频聚焦濒危技艺。

秉持着这样的信念，江寻千四处拜师学艺，在短视频里讲述数十种传统手工艺和上百位传承人的故事，让濒危文化遗产走进大众视野。截至发稿，她抖音账号粉丝超2200万。

如今，越来越多90后、00后成为传承和传播非遗的生力军，社交媒体平台也助力非遗广泛传播。《2025抖音非遗数据报告》显示，过去一年国家级非遗相关视频新增超2亿条，1400万网友分享非遗体验，播放量达7499亿次。抖音上30岁以下国家级非遗代表性传承人、发布非遗视频的00后数量均大幅增长。

文｜记者 周欣怡
翻译｜盛嘉
审校｜赵凡