On June 26th, the "Finest Cultural Gifts from China" Cultural and Tourism Trade Promotion Event (Special Session for China-chic Innovative Cultural Products) was held in Guangzhou. Combining both online and offline platforms, the event conducted text and video live streaming through domestic and overseas platforms, with a total reach of over 1.55 million viewers and nearly 790,000 overseas viewers.

The event gathered 418 products, inbound tourism routes, and destinations from 204 organizations across 12 provinces, autonomous regions and municipalities. A product catalogue was compiled, and the exhibition themed "Cultural Export" showcased key global cultural enterprises and China-chic cultural products, seeking cooperation opportunities among enterprises.

At the event, A product roadshow featuring China-chic cultural items such as ZIYULI dolls, the "Nine Sons of the Dragon" figurine, the "Joy on the Brows" folk art jewelry collection, and the Cantonese elegance of jade jewelry series was held. Several tourism packages were also promoted, including a cultural journey to Tongzhou, an intangible heritage tour in Jingdezhen, a three-day deep trip into Chaozhou's ancient towns, and a water-inspired heritage tour. In addition, an open discussion session allowed attendees to exchange insights on China-chic cultural innovation and development.

The event aims to integrate domestic and international, online and offline resources to showcase, promote and facilitate trade in China-chic cultural products. It tries to showcase the charm of "Created in China" on the global stage, driving the scale and structural upgrade of cultural trade and strengthening the international influence and competitiveness of Chinese enterprises and brands.

文创扬帆“出海”，这场活动海外传播覆盖近79万人次

6月26日，“多彩中国 佳节好物”文化和旅游贸易促进活动（国潮文创专题）在广州举办，以线上线下结合方式通过海内外平台开展图文、视频直播，总传播量超155万人次，海外覆盖近79万人次。

活动征集到12个省（区、市）204家单位的418个产品、入境旅游线路及目的地，编制配套产品手册，并设置文化“出海”专题展，集中展现全国重点文化企业和国潮文创产品，链接企业合作需求。

现场，ZIYULI又梨玩偶、龙生九子玩偶、“喜上眉梢”民俗艺术系列文创首饰、《粤韵臻翠》广式美学珠宝系列等国潮文创进行产品路演；潮韵通州・文创拾光之旅、景德镇非遗六感之旅、潮州古城深度三天游、“咚咚锵——侨乡水韵品非遗”旅游路线等进行旅游线路推介。此外，活动设置自由洽谈环节，组织与会代表探讨国潮文化创新与发展。

该活动旨在整合国内外、线上线下资源，集中展示、推介和交易具有中国特色的优秀国潮文创产品，向世界展示“中国创造”魅力，推动文化贸易规模提升和结构优化，增强中国企业和品牌的国际竞争力与知名度。

文 | 记者 黎存根
图 | 记者 钟振彬
翻译｜盛嘉
审校｜林佳岱