In the trendy toy industry, products that would typically take half a month to be delivered can be produced and delivered in just 10 days in Dongguan, where the entire supply chain is well-established. The continued popularity of "Ne Zha 2" has not only kept the film a hot topic but has also expanded the reach of its series merchandise. This has led to a surge in demand for trendy toys, with Dongguan, known as the "Capital of Trendy Toys," quickly responding to this demand with fast production and delivery.

Ne Zha merchandise

Most of the "Ne Zha 2" merchandise produced in Dongguan, such as colored paper, blind boxes, badges, and model toys, has sold out. Some manufacturers in Dongguan have seen their order amounts after the Chinese New Year reach 50 times the value of the first order they received before the holiday. In fact, a single order has already surpassed the total production value for the entire previous year.

To better handle these large orders, 13 mold factories and trendy toy manufacturers in Dongguan have formed an industrial alliance. They coordinated 2,000 workers to quickly mobilize, setting up new production lines to ramp up production. This showcases Dongguan's speed and efficiency as the "Capital of Trendy Toys."

Source:Lingnan on the Cloud

《哪吒2》周边爆火，东莞潮玩交货再提速

潮玩行业内半个月才能交付的产品，在产业链配套齐全的东莞，交付时间可缩短至10天。《哪吒之魔童闹海》持续火爆，随之出圈的，还有“哪吒”IP系列周边产品以及生产制造响应迅速的“潮玩之都”——东莞。

大多产自东莞的《哪吒2》周边产品，如色纸、盲盒、徽章、模玩等都通通卖断货。据了解，东莞有生产厂家春节后订单金额是春节前收到首笔订单的50倍，仅一个订单就超过了该厂家去年一整年的总产值。

为了更好地承接这一制造大订单，东莞13家模具厂和潮玩厂商组成产业联盟，协调2000名工人快速到位，组装新的生产线投入生产，展现东莞作为“潮玩之都”的速度和效率。

文、图｜记者 余宝珠
译 ｜林佳岱
英文审校｜洪婷