As of 19:00 on February 18th, "Ne Zha 2" has grossed over 12.3 billion yuan at the box office, while Dongguan, the "Capital of Art Toys," demonstrates its prowess in the film merchandise market. Reports indicate that some manufacturers have received post-Chinese New Year orders worth 50 times their initial pre-holiday contracts, with single orders even surpassing their total annual output value from last year.

"Ne Zha turned out to be a delightful surprise," said Sun Wenke, President of Wogongchang Culture (Dongguan) Co., Ltd., grinning whenever the character is mentioned. In September 2023, Wogongchang secured its first order—under 2 million yuan—with the "Ne Zha 2" franchise, delivering it smoothly before the Chinese New Year and earning acclaim from the brand. Sun added, "After watching the film during the holiday, I sensed Ne Zha would become the next Bing Dwen Dwen which is destined to go viral." True to his prediction, post-holiday negotiations with the brand led to a cascade of orders exceeding 100 million yuan.

To fulfill the massive demand, Shipai Town's government collaborated with the Shipai Art Toy Center, Wogongchang, and 13 mold factories and arttoy enterprises to form an industrial alliance. The coalition mobilized 2,000 workers for round-the-clock production and established new assembly lines. "Our edge lies in speed—completing molds in just 10 days, a testament to Dongguan's unrivaled efficiency," emphasized Sun.

Within the alliance, Guangdong Wise Model Intelligent Manufacturing Co., Ltd. spearheaded core mold development and partial production. Li Wenbo, Wise's general manager, revealed that the company adopted a "modular disassembly + parallel development" model. By leveraging 3D printing, AI simulation, and cloud-based collaborative design, they slashed traditional mold development from 1.5 months to 10 days, achieving a breakthrough in mass production timelines.

Dongguan's Shipai Art Toy Center utilized its supply chain big data platform to analyze five years of production data, pinpointing over 20 high-quality suppliers to optimize resource allocation. The first batch of products under these orders is set for delivery by late February, allowing Ne Zha fans to soon acquire their coveted merchandise.

Source: Lingnan on the Cloud

哪吒潮玩厂家收“亿元订单”

截至2月18日19时，《哪吒之魔童闹海》票房超123亿元，“潮玩之都”东莞在电影周边市场也大展拳脚。据悉，有生产厂家春节后接单金额达春节前首笔订单的50倍，单个订单甚至超过了该厂去年全年的总产值。

“哪吒其实是意外之喜。”每当提到哪吒，沃工场文化（东莞）有限公司总裁孙文科都笑得合不拢嘴。去年9月，沃工场与《哪吒2》品牌签订首笔不足200万元的订单，并在年前顺利交付，赢得了品牌方好评。孙文科补充道：“过年看完电影后，我就觉得哪吒像第二个冰墩墩，必定火爆。”果不其然，春节后品牌方再次洽谈，上亿元订单接踵而来。

为接下这笔巨额订单，石排镇政府联合石排镇潮玩中心、沃工场及13家模具厂和潮玩企业组成产业联盟，调动2000名工人加班加点，并组建全新生产线。孙文科表示：“我们的优势就是速度，从模具制作到完成只需10天，这是东莞独有的效率。”
在产业联盟中，广东威斯潮玩智能制造有限公司承担了核心模具开发和部分生产任务。威斯总经理李文波透露，公司采用“模块化拆解+并行开发”模式，通过3D打印、AI模拟和云端协同设计，将传统模具开发从一个半月压缩到10天，实现量产周期的突破。
东莞石排的潮玩中心依托供应链大数据平台，对近五年产能数据建模分析，精准锁定20多家优质供应商，从而高效匹配各生产环节。目前，这笔订单的首批产品将于2月底交付，哪吒影迷们很快就能收获心仪的周边产品。

文｜张洋
图｜林振烽 张洋
译｜洪婷
英文审校｜赵凡