On the afternoon of October 20th, Zhucun Subdistrict in Zengcheng District, Guangzhou, was bustling with e-commerce livestreaming activity as it showcased the area's high-quality agricultural and cultural resources. Visitors flocked to purchase local products such as free-range eggs, fragrant rice, Guavas, and perfume lemons. Meanwhile, students from the Guangzhou Railway Polytechnic utilized live streaming to help farmers expand their sales channels.

As a key site of Guangzhou Science and Education City, Zhucun Subdistrict exemplifies deep collaboration between vocational education and regional resources. Students became live streamers, showcasing the aromatic rice and guavas from the village. The streams also featured local tourism influencers who promoted ecological tourism and homestay experiences, attracting more visitors to Zengcheng.

"I used to promote and sell clothes, but I didn't notice such a big market for agricultural products in livestreaming," said Cui Yongwei, a student majoring in rail transit. This "cross-discipline" participation in e-commerce has broadenedher horizon to the hard work of farmers, and she hopes to contribute to selling local products.

Local villagers expressed gratitude for the event, "Although our products are of high quality, it was very difficult to sell them. Now, with students helping us through live stream, we no longer worry about sales," a resident from Lianxing Village in Zhucun Subdistrict shared excitedly.

The event not only provided students with valuable hands-on experience but also helped local agriculture and tourism through e-commerce platforms to develop broader markets. With the deep integration of vocational education and rural resources, the path to rural revitalization is set to become even more robust.

Source: Lingnan on the Cloud

职校学生化身主播 助农产品走出“深巷”

10月20日下午，广州增城区朱村街丝苗米公园内人头攒动，一场名为“职教助农兴产业，电商促销献丰收”的活动让当地优质农文旅资源火了一把。现场，土鸡蛋、丝苗米、番石榴、香水柠檬等农产品一字排开，吸引了大量游客驻足购买。与此同时，广州铁路职业技术学院的学生们通过电商直播的方式，帮助农民拓宽了农产品销售渠道。

增城朱村作为广州科教城的所在地，职业教育与乡村资源的深度合作成为现实。学生们化身主播，在直播镜头前展示着丝苗米的米香四溢和朱村珍珠番石榴的清甜可口。除此之外，直播还邀请了旅游达人和当地乡贤，介绍增城的生态旅游、民宿体验等项目，吸引更多游客前来增城游玩。

“我之前都是带货服装产品，没想到农产品的直播也有这么大的市场。”广州铁路职业技术学院的学生崔泳薇表示。她是轨道交通专业的学生，这次“跨界”参与电商直播，她坦言，“带货农产品让我了解到农民的辛苦，希望自己能为当地农产品销售尽一份力。”

当地村民也对这次活动充满了感激之情。“我们农产品品质很好，但以前卖不出去。现在有学生帮我们直播带货，销路不愁了。”一位朱村街联兴村的村民高兴地说。

此次活动不仅让学生们得到了宝贵的实践经验，也帮助当地农业与旅游资源借助电商平台“出山、出城”。通过职业教育与农村资源的深度融合，朱村街的乡村振兴步伐将更为坚实。

文 |记者 崔文灿
图 |记者 郭子扬
译 |王枥焓
审 | 赵凡