As the Mid-Autumn holiday concluded on September 17th, 2024, the Guangzhou Municipal Culture, Radio, Television, and Tourism Bureau reported a remarkable influx of visitors. Over the three-day holiday, the city welcomed a staggering 6.29 million tourists, with approximately 3.73 million hailing from outside the city, resulting in a substantial cultural and tourism revenue of 4.53 billion yuan.

Throughout the holiday, Guangzhou organized nearly a thousand cultural and tourism events, positioning it as one of the top domestic destinations according to online travel platforms, among which Tuniu highlighted Guangzhou as the premier choice for local getaways during the Mid-Autumn festival.

Celebrating with traditional festivities

The "Mid-Autumn in Guangzhou: Gathering in Guangdong" cultural events invited a hundred families to experience the city's iconic landmarks, such as the Canton Tower, Chimelong, and Yong Qing Fang, while indulging in traditional Cantonese cuisine, immersing themselves in the vibrant local culture.

The Guangzhou Museum's "Kapok under Moonlight" Mid-Autumn Garden Party engaged visitors with interactive activities like playing card games featuring cultural relics, blindfolded mooncake tasting, and crafting osmanthus sachets, offering a hands-on experience of traditional Chinese culture.

The Guangzhou Cultural Center offered clay sculpting and fish lantern-making experiences, while the Nanyue King Museum invited participants to create lanterns and celebrate the Mid-Autumn Festival with their craftsmanship. The Sanyuanli Anti-British Invasion Museum organized a DIY activity where participants weaved bamboo into Ping'an buckles, and the memorial hall of the Huangpu Military Academy former site hosted a Mid-Autumnthemed experience event. All these activities left citizens and touristsreveled.

Romantic autumn outings and night tours

Night tours became a trending activity. The Yuexiu Park launched a Mid-Autumn Garden Party on the ancient city walls of the Ming Dynasty. Families, adorned in traditional Hanfu and carrying creative lanterns, followed the "Guardian General" on a historical journey along the city wall, blending the past with the present.

The 14th "Xiguan in New Era" folk event in Yong Qing Fang showcased the cultural heritage in Liwan Districtthrough a series of audio-visual shows themed on the Mid-Autumn Festival. Tourists strolled through the historic Pan Tangancient village, engaging in traditional activities such as flower tossing for wishes, shuttlecock kicking and gong playing, and tea tasting.

Rural leisure travel was another highlight. Huadu District hosted traditional events such as the "Shao He Lou" (burning of the rice stubble tower), a festive garden party, and the2024 "The Voice of Langtou" Rural Singers Competition. Meanwhile, in the Conghua District, lanterns were hung at the stations and pavilions of Liuxihe National Forest Park, creating a festive atmosphere. According to statistics, during the Mid-Autumn holiday, Guangzhou received nearly 2.9 million visitors for rural tourism, accounting for 46% of the total visitor count.

Trendy experiences in the Flower City

Scenic spots in Guangzhou focused on creating innovative cultural tourism experiences. At Chimelong Safari Park, over 20,000 animals celebrated the Mid-Autumn Festival, with the second-generation giant panda "Mei Zhu" and her mother enjoying their first festival together.

The Canton Tower hosted the Intangible Cultural Heritage Golden Dragon Dance Parade, showcasing the charm of Cantonese culture with its vigorous and dynamic dance steps.

Guangzhou Sunac Land held a display of the "Intangible Cultural Heritage Box Lanterns", which have a history of hundreds of years, attracting a large number of tourists.

At the Grandview Mall, a promotional event centered around the Twenty-Eight Lunar Mansions colored sculptures of the Jade Emperor Temple in Jincheng, Shanxi Provincemake their first appearance in the Greater Bay Area, leaving visitors in awe.

Statistics show that during the holiday, 31 cultural tourist attractions in Guangzhou received over 2.8 million citizens and tourists.

Exciting performances for a joyful holiday

During the Mid-Autumn Festival, excellent performances graced the stages of Guangzhou. The play "Sanjia Alley" was grandly staged at the Guangzhou Opera House, and the WetMen's Russian stylish guy water dance drama "Show in the Rain" was performed at the Friendship Theater, both well-received and commercially successful.

The Guangdong Yueju Opera Theater performed "Water Village Love Story", "The Butterfly Lovers", "Lv Bu and Diao Chan", and other 22 excerpts at the Sun Yat-sen Memorial Hall, Hung Sin Nui Grand Theater, Jiangnan Grand Theater, and Dongchong Custom Street in Water Village in Nansha District, showcasing the beauty of Lingnan culture and water towns in immersive performances.

Shawan Ancient Town launched the 2024 Shawan Fish Lantern Cultural Festival, where the melodious Cantonese music played a romantic tune for the ancient town, and traditional lion dance performances excited the audience. The Grandview Mall Aquarium's mermaid show "Remembering the Butterfly Lovers" offered a unique underwater cultural experience, enhancing the holiday's cultural tourism offerings.

中秋小长假广州市接待游客近629万人次

9月17日，2024年中秋小长假迎来最后一天，记者从广州市文化广电旅游局了解到，三天假期广州共接待市民游客近629万人次，其中外地来穗游客近373万人次，实现文旅消费45.3亿元。

中秋小长假期间，广州策划推出近千场文旅活动。多家旅游在线平台数据显示，广州名列中秋假期国内十大热门目的地。根据途牛数据，广州成为中秋假期国内最受欢迎的周边游目的地。

民俗活动共庆佳节

节日期间，“中秋穗月 相约广东”中秋节主题文化活动走进广州。百户受邀家庭登上广州塔，畅游长隆，游览永庆坊，品味广府佳肴，在畅游中感受浓郁的广府特色节庆文化。

广州博物馆举办了“红棉·月色”2024中秋游园会，观众通过抽取文物扑克牌、蒙眼尝月饼、缝制桂花香囊等活动，体验中华优秀传统文化的魅力。

广州市文化馆举办了玩泥塑、做鱼灯等体验项目，南越王博物院开展了“花灯邀明月，巧手迎中秋”活动，三元里人民抗英斗争纪念馆举办了竹编平安扣DIY活动，黄埔军校旧址纪念馆举办了中秋主题体验活动，市民游客目不暇接，乐享其中。

出游赏秋体验浪漫

夜游广州掀起新潮流。越秀公园举办了明城墙中秋游园活动，百组亲子家庭手持文创花灯，身着汉服，跟随“守城将军”，沿着广州明城墙的历史足迹，共赴一场穿越古今之约。

第十四届“荔枝湾·新西关”系列民俗活动在永庆坊举办，为观众呈现了荔湾本土文化的中秋主题视听表演，市民游客漫步泮塘五约历史街区，参与掷花祈愿、踢毽击锣、品茗猜茶等活动。

乡村休闲游持续火热.花都区举办中秋烧禾楼、快乐游园、“塱头好声音”2024年乡村歌手大赛等活动，从化区流溪河国家森林公园驿站亭廊悬挂灯笼，节日气氛浓厚。据统计，中秋假期，广州市接待乡村游游客近290万人次，占接待游客总量的46%。

潮流玩乐感受别样花城

众多景区注重打造新潮文旅体验。广州长隆野生动物世界两万多只野生动物花式过中秋，大熊猫萌二代“妹猪”与萌萌母女团圆，共度第一个中秋节。

广州塔举办非遗广府舞金龙巡游活动，铿锵跃动的舞步、大张大合的气势，展现出广府文化的魅力。

广州融创乐园燃放有着数百年历史的“非遗盒子灯”，吸引了大批游客前来观赏。

“山西晋城玉皇庙二十八星宿·大湾区首展”在正佳广场举行，二十八星宿让游客目不转睛、流连忘返。

据统计，假日期间，广州市31家文化旅游景区接待市民游客超280万人次。

精彩演艺营造欢乐假期

中秋佳节，羊城舞台好戏不断。话剧《三家巷》在广州大剧院隆重上演，WetMen·俄罗斯型男水舞剧《雨中》在友谊剧院上演，演出叫好又叫座。

广州粤剧院在中山纪念堂、红线女大剧院、江南大戏院、南沙区东涌水乡风情街等地演出《水乡情画》《梁山伯与祝英台》《吕布与貂蝉》等25场折子戏。以实景演出形式展示岭南文化与岭南水乡之美。

沙湾古镇推出2024沙湾鱼灯文化节活动，乐韵悠扬的广东音乐演绎古镇浪漫，传统醒狮表演激动人心。正佳极地海洋世界美人鱼演出《忆梁祝》开启精彩的水下国风表演，营造出不一样的假日文旅体验。

文、图丨记者 刘星彤 通讯员 穗文广旅宣
翻译丨史洋溢
英文审校丨赵凡