Recently, the mid-year sales promotion in Guangzhou's clothing wholesale markets, offering deals like "100 yuan for 3 pieces" or "100 yuan for 5 pieces", has attracted a large influx of shoppers. More and more young people have developed a fondness for visiting these wholesale markets. Behind this trend lies the continuous upgrading of Guangzhou's clothing wholesale markets leveraging their industrial advantages, as well as efforts to explore original brands. At the end of last year, Guangzhou boasted over 50,000 clothing designers, the highest number in China. A large number of products and original designers in the clothing market come from Guangzhou, creating a vibrant market ecosystem that is diverse and richly layered.

Comments like "can't stop buying" and "can't control myself" flood the video "Guangzhou Clothing Shocks Me" by a blogger from Xinjiang, who went on a shopping spree in Guangzhou.

With the mid-year sales promotion underway, recently there has been a surge of shoppers flocking to traditional clothing wholesale hubs like Shisanhang, Shahe, and Guangzhou Baima for bargain hunting, even more so than usual.

At Mingguan Clothing Wholesale Market in Haizhu District, rows of clothing priced as low as 20 yuan, 50 yuan for 2 pieces, and 99 yuan for 3 pieces are displayed, attracting large groups of young people who come in droves to shop.

Young people's love for wholesale markets is closely tied to the recent upgrading of these markets. In the past, when people mentioned wholesale markets in Guangzhou, many might have pictured a noisy, crowded, hot, and overwhelming environment. Today, several wholesale markets in Guangzhou have undergone significant transformations, enhancing both their external facades and internal designs. They now boast spacious, well-lit, well-ventilated spaces with clearly defined sections and a wide range of product categories. Combined with attractive pricing, these changes have attracted more and more young people to embrace wholesale markets.  

In fact, well-known brands like Girdear, Biemlfdlkk, and Ochirly all started from wholesale markets in Guangzhou before gaining global recognition and becoming e-commerce giants. Currently, younger original design brands coexist with obscure small shops offering affordable prices. Various styles with different price ranges form a diverse and multi-category Guangzhou wholesale clothing market.

In recent years, Korean-style fashion was once popular across various business districts in Guangzhou. Wholesale markets like UUS and APM were even referred to as "Dongdaemun branches". With the rising trend of Chinese national style, "New Chinese Style" has now become a new fashion trendsetter.

Entering Guangzhou's Baima Clothing Market located in Yuexiu District, most prices range from over 100 yuan to 1000 yuan. The clothing section across its 8 floors emphasizes original designs. Many Guangzhou brands incorporate traditional Chinese cultural elements into Western silhouettes, achieving a balance of warmth and restraint with boldness and neatness. "From January to May this year, sales of 'Neo-Chinese Style' clothing have seen a year-on-year increase of 20% to 30%," said a store manager. Since the beginning of 2024, there has been a noticeable increase in customers from Hong Kong, Macao, Malaysia and Singapore. The original design clothing is favored by customers for its cost-effectiveness.

Originality is not only pursued at Baima, but also at Kapok International Fashion City, another IP of Guangzhou. According to its official WeChat account, among the over 900 merchants there, more than 80% are independent brands. It has brought together nearly 2,000 original brand designers.

It is reported that at the end of last year, Guangzhou had over 50,000 clothing designers, ranking first nationwide. Meanwhile, as one of China's largest hubs for the garment industry, Guangzhou boasts a complete industrial chain and strong creative capabilities. Numerous products from clothing markets and original designers are concentrated in Guangzhou, forming a vibrant market ecosystem that is diverse and richly layered.

Source:Lingnan on the Cloud

100元n件！年轻人爱上逛广州批发市场

100元3件，100元5件！近期，广州服装批发市场的年中大促又吸引了一大波流量。近年来，越来越多年轻人爱上逛批发市场。在这背后，是广州服装批发市场利用产业优势不断提档升级，以及探路原创品牌的努力。去年底，广州拥有超过5万名服装设计师，数量位居全国第一。大量服装专业市场的商品、原创设计师都聚集在广州，构成了丰富多彩、层次多样、错落有致的繁荣市场生态。

“买买买根本停不下来”“真的收不住手”……在博主“新疆茅姐”广州疯狂扫货视频《广州服装震碎我三观》评论区，类似的评论一个又一个。

恰逢年中大促，近期，比往常更多的人群涌入十三行、沙河、广州白马等老牌服装批发集散地淘货。

来到位于海珠区的名冠服装批发城，插着低至20元、50元2件、99元3件标价牌的衣服成列排开，吸引了许多年轻人成群结队前来选购。

而年轻人爱上逛批发市场，与服装批发市场近年来的提质升级密不可分。过去，提到广州的批发市场，不少人的印象可能是哄闹、拥挤、闷热、眼花缭乱。如今，广州多个批发市场已经“改头换面”，实现外立面、内部设计上的美化更新，展现出宽敞明亮、通风良好、分区清晰、品类丰富的新面貌，叠加诱人的价格，使越来越多年轻人爱上批发市场。

其实，哥弟、比音勒芬、欧时力等这些知名品牌，原来都是从广州批发城走向世界、闻名电商的。目前，更年轻的原创设计品牌与平价量贩的不知名小店，“新中式”、多巴胺、知识分子风等多种风格的不同价格段的服饰，共同构成了层次丰富、品类多样的广州服装批发市场。

前几年，韩式风格一度风靡广州一众商圈，UUS、APM等批发城曾被称作“东大门分门”。随着国潮变热潮，“新中式”成了时尚风向标。

走进位于越秀区的广州白马服装市场，服装价格大多为100多元到1000元不等，8层的服装区主打原创设计。刺绣、斜裁、竹节腰……不少广州品牌选择在西方廓形上融入中式传统文化元素，实现温润内敛与张扬利落的平衡。“今年前5月，‘新中式’服装的销售额同比涨幅达到20％-30％。”一间服装店负责人说，今年以来，中国香港、澳门及马来西亚、新加坡等境外顾客明显增多，店内的原创设计服装因高性价比受到客人的青睐。

原创并不只是白马的追求，红棉国际时装城是广州的另一个IP，其公众号显示，现有900多家商户中，自主品牌占比超过80%，聚集原创品牌设计师近2000名。

据悉，去年底，广州拥有超过5万名服装设计师，数量位居全国第一。同时，广州作为中国服装业的最大集散地之一，已经具备完整的产业链、强大的原创力。大量服装专业市场的商品、原创设计师都聚集在广州，构成了丰富多彩、层次多样、错落有致的繁荣市场生态。

文、图｜记者 胡彦
译 | 林佳岱