On April 24^th, the second day of the 135^th Canton Fair Phase 2, both domestic and foreign merchants still showed undiminished enthusiasm. It is reported that this edition of the fair has placed special emphasis on high-quality home furnishing products, which cover an exhibition area of 515,000 square meters, with 24,658 booths hosted by a total of 9,820 enterprises. Several enterprises received intent orders worth millions yuan on the first day, demonstrating rich business opportunities at the fair site. 

Shunmei Group from Dehua County, Quanzhou, Fujian Province, which gained significant attention last year for their ceramic products featuring the popular Winter Olympics mascots "Bing Dwen Dwen" and "Shuey Rhon Rhon", introduced an even more diversified range of ceramic products, attracting numerous foreign merchants to make their selections.

In addition, Mediterranean-style ceramics are also highly sought after by merchants from Europe and elsewhere, generating a thriving business. According to the representative of Guangdong Sitong Group, which holds a leading position in the ceramics industry in Chaozhou, Guangdong, they received numerous batches of customers and many interested buyers yesterday, the majority of which were expected to confirm orders upon returning to their own places, leading to an estimated growth of orders by 20% to 30% compared to last year.

Mr. Liu, Manager of Zhejiang Linhai Wanxin Lighting, shared something about the current state of the gift industry. In this edition of the fair, lighting brands from Taizhou, Zhejiang Province, made their appearance in groups. The lighting industry is more concentrated in Taizhou and its surrounding areas, where the manufacturing cost is lower compared to that in Guangdong. According to Mr. Liu, Wanxin Lighting has been focusing on the gift industry for 15 years, primarily engaging in export business, with an expected growth of around 30% in 2024. Mr. Liu also expressed his satisfaction with the achievements obtained from the Canton Fair.

What kind of products can capture the overseas market? According to the buyers, the point is to meet the demands of local consumers.

Jiangsu Yancheng Buyu Co., Ltd., which specializes in glass crafts, has been participating in the Canton Fair since 2005. Ms. Qin, the person in charge, shared their expectation to connect with more potential customers in the Canton Fair. Facing the rapidly changing market, buyers are cautious in selecting glass crafts, as many glass craft products are related to holidays like Christmas and tend to become outdated easily. As a result, orders are not placed immediately after their visits and inquiries about the prices. Therefore, timely product updates and the diversification of product range are also key factors contributing to export growth. According to Ms. Qin, new glass craft products in this edition account for 50% of the total, and by autumn, with important holidays like Christmas approaching, this proportion will reach 100%.

Valentina, a German buyer, expressed that her purchasing plans mainly revolved around decorative items and daily necessities, with the former as her priority. As the owner of around 40 supermarkets in Germany, she requires a wide variety of products for purchase. Valentina revealed that her future purchasing plans will be expanded, and she looks forward to procuring more items through the Canton Fair, as on-site purchasing provides a more immediate experience compared to online platforms.

Hulashni, a Pakistani buyer, shared with reporters, "I'm always passionate about exploring new products in China. Every time I attend the Canton Fair, I feel the increasing professionalism, astonished by the abundant innovative designs. That is why I visit every Canton Fair, closely monitoring new product releases and seeking potential new suppliers."

Source :Yangcheng Evening News

广交会二期：“大家居”加速出海，引领全球采购热潮

4月24日，第135届广交会二期进入第二天，境内外商家热情不减。据了解，本届展会特别突出“品质家居”产品，覆盖了51.5万平方米的展览面积、24658个展位，共有9820家企业参展。尽管许多展位不到20平方米，但商机无限，有企业首日即获百万元意向订单。

记者走访发现，去年福建泉州德化县的顺美集团在广交会上因烧制冬奥吉祥物“冰墩墩”“雪容融”火爆“出圈”，今年他们再次推出更为丰富的陶瓷制品，吸引了不少外国采购商前来挑选。

除此以外，地中海风格陶瓷也广受欧洲等地的采购商欢迎，生意十分火爆。广东四通集团股份有限公司相关负责人表示，公司在广东潮州陶瓷行业处于领先地位，昨天一天接待的客户批次非常多，有意向的客户也很多，大多数客户回去后会确定订单，预计订单相比去年增长20%-30%。

浙江临海市万鑫灯饰有限公司刘经理分享了礼品行业的现状，本次广交会浙江台州灯饰品组团登场，该行业在台州等地较为集中，因为相比广东，台州临海的制造成本更低。据介绍，他的公司专注于礼品行业已有15年，主要做出口业务，今年预计增长30%左右。对于本届广交会，刘经理表示收获颇丰。

什么样的产品能抓住海外市场？采购商们表示，需要紧抓当地消费者的需求。

来自江苏的盐城步宇有限公司主营玻璃工艺品，自2005年就开始参加广交会。负责人秦女士表示，本届广交会期待认识更多的潜在客户。在市场快速变化发展的情形下，采购商挑选玻璃工艺品较为谨慎，许多产品都与圣诞节等节日相关，很容易过时。线下参观、咨询价格只是“第一步”，不会立刻下订单。因此，及时更新产品，丰富产品种类也是出口增长的关键因素。据秦女士透露，本次玻璃工艺品的上新率达到50%，而到了秋季，随着圣诞节等重要节日即将到来，商品上新率将会达到100%。

德国采购商Valentina在采购顺美集团的商品时表示，此次采购计划主要关注装饰品和日用品，尤其是装饰品。她在德国拥有约40家商超，因此采购产品种类丰富。Valentina透露，未来采购计划将增加，她期待通过广交会采购更多商品，因为现场采购相较于线上更具直观性。

巴基斯坦采购商胡拉什尼告诉记者：“我总是热衷于来到中国探寻新产品、每次参加广交会，我都能深切感受到这里的日益专业化，令人惊艳的设计层出不穷。正因如此，我每半年都会如期而至，密切关注新品发布，寻找有潜力的新供应商。”

文、图｜记者 潘亮
译｜洪婷