The topic "Looking forward to celebrating the Chinese New Year in Guangdong" recently surged to the top of TikTok's hot list, becoming the first wave of calls to travel enthusiasts nationwide for the"Southern Potato's hometown."

To cash out on benefits brought by site traffic, the province is focusing on three key areas for tourism: ocean, cuisine, and wellness.

Guangdong's measures include: integrating cruises, yachts, and marine tourism, extending the marine tourism chain; combining rural revitalization to create culinary cultural brands like "Thousand Villages, Thousand Dishes"; aligning Guangdong's traditional Chinese medicine advantages with visitors' pursuit of beauty and health to launch wellness tourism. With these efforts, the province accelerates the development of the Greater Bay Area into a world-class tourism destination for sustained and sustainable popularity.

Winter in Guangdong paints everywhere with blossoms and greenery

On January 21st, the "Celebrate Chinese New Year in Guangdong" spring tourism series officially kicked off, inviting visitors from all over to "embark on a journey with warmth."

Guangdong's winter is as warm as spring, with temperatures averaging between 13 to 21 degrees Celsius. Currently, Guangzhou and Yunfu are adorned with plum blossoms, while Shantou and Meizhou boast cherry blossoms like rosy clouds. Shaoguan's red maple leaves haven't fallen yet, and Jiangmen's bald cypress has begun to paint vivid scenes. Azaleas have taken over the city's overpasses, and peach blossoms have bloomed in every valley.

With the upcoming Chinese New Year, flower markets across Guangdong bring a lively and festive atmosphere with colorful blooms. For instance, the "Internet-famous" waterborne flower market in Liwanhu Park, Guangzhou, features boat parades, rich folk activities, and the sale of festive flowers.

Winter in Guangdong's coastal areas is breathtaking

Guangdong is blessed with abundant marine resources, boasting 4,084.48 kilometers of coastline, 419,300 square kilometers of sea area, and 1,963 islands. Coastal tourism products are being upgraded, with 35 A-grade coastal theme tourist attractions, 8 provincial-level and above tourist resorts, and four provincial cultural and tourism integration development demonstration zones.

Among them, the Hailing Island Dajiao Bay Maritime Silk Road Tourism Zone has become Guangdong's first national 5A-level coastal theme scenic spot. Projects like Zhuhai Hengqin Chimelong International Ocean Resort and Maoming Romantic Coast International Tourism Resort are enhancing the construction of coastal tourism.

As the cultural aspects of the Maritime Silk Road are explored further, attractions like "Nanhai No.1," "Nanao No.1," Guangzhou Nanhai Temple, and Shantou Ancient Zhanglin Port have become popular Guangdong coastal tourism landmarks. The Hong Kong-Zhuhai-Macao Bridge, connecting the three regions, officially opened to the public on December 15, 2023, attracting numerous tourists.

Hot springs in Guangdong provide the perfect temperature for wellness

Nature has gifted Guangdong with valuable geothermal resources of various high-quality types. Guangzhou's Biquan Sky Hot Spring, Heyuan's Bavaria National Medicine Hot Spring, Zhuhai's Marine Hot Spring Bay, Yunfu's Sulfur Hot Spring, Shaoguan's Zen Hot Spring, among many others, are highly renowned. Guangdong has the highest number of five-star hot springs in the country, with Longmen County alone having four five-star hot springs, the most in the nation.

In winter, soaking in the therapeutic hot spring pools, letting the warm spring water nourish, and releasing the fatigue and worries of work and life, visitors can fully enjoy the joy of family reunions or relax with friends.

Source: Yangcheng Evening News

“流量”变“留量”！广东文旅做好海洋、美食和康养三篇文章丨请到广东过大年

“开始期待去广东过年了”不久前一跃登上抖音热榜，成为“南方小土豆原产地”对全国旅行爱好者的第一波召唤。

如何让“流量”变“留量”？广东可以做好海洋、美食和康养三篇文章。

将邮轮、游艇与海洋旅游结合起来，延长海洋旅游链条；结合乡村振兴打造“千村千碗”等美食文化品牌；把广东中医药优势与游客对美和健康的追求结合起来，推出康养旅游。还要加快打造大湾区世界级旅游目的地，不要止步于‘短暂爆发’，而要长久地、可持续地走红。

冬日广东处处花红柳绿

1月21日，“请到广东过大年”春节文旅系列活动正式启动，诚邀各地游客“开启一趟有温度的旅程”。

广东的冬天温暖如春，平均13至21摄氏度。当下，广州、云浮梅花胜雪幽香，汕头、梅州樱花灿若云霞，韶关的红枫叶子还没有落尽、江门的落羽杉已开始浓墨重彩，簕杜鹃攻占了城市的高架桥，桃花开遍了大小山谷。

春节在即，广东各地迎春花市更是带来了繁花似锦、热闹喜庆的新春氛围。例如在广州荔湾湖公园举办的“网红”水上花市，除了花艇巡游，还有丰富民俗活动以及年花销售。

冬日广东滨海让人惊艳

广东海洋资源得天独厚。全省拥有4084.48公里的大陆海岸线、41.93万平方公里的海域和1963个海岛，滨海旅游产品正在提质升级，全省创建滨海主题的A级旅游景区35家、省级以上旅游度假景区8家、省文化旅游融合发展示范区4家。

其中海陵岛大角湾海上丝路旅游区成为广东省首个滨海主题的国家5A级景区，景区珠海横琴长隆国际海洋度假区、茂名浪漫海岸国际旅游度假区等一批滨海旅游项目建设提升。

随着海上丝绸之路文化内涵的深入发掘，“南海I号”、“南澳I号”、广州南海神庙、汕头樟林古港等成为热门的广东滨海旅游打卡点。而作为连接粤港澳三地的超级工程，港珠澳大桥自2023年12月15日正式向公众开放，吸引无数游客前往。

温泉汤池是广东康养的温度

大自然赐予了广东宝贵的地热资源，类型优质多样，广州从化的碧泉空中温泉、河源巴伐利亚的国药温泉、珠海海泉湾的海洋温泉、云浮的硫黄温泉、韶关的禅意温泉等数不胜数，极负盛誉。据悉，广东是全国最多五星级温泉的省份。其中，仅龙门县就有4家五星级温泉，也是全国数量之最。

冬日浸泡在养生的温泉池中，任凭温热的泉水润泽，释放工作与生活中的疲惫与烦恼，尽情享受天伦之乐或与亲朋相聚的轻松惬意。

文丨记者 黎存根
翻译丨刘佳慧