On December 16th, 2023, the opening ceremony of the 2023 China-GBA Time-honored Brands (Cultural) Expo (hereinafter referred to as the expo) was held at Hall 7 of the Shenzhen Convention and Exhibition Center (Futian).

The theme of this year's old brand expo is"Gathering Time-honored Brands for Better New Life". The exhibition covers an area of 15,000 square meters and consists of two main pavilions: the GBA Theme Pavilion and the Time-honored Brands Achievements Exhibition Pavilion. It has attracted more than 300 companies, including Chinese time-honored brand enterprises, local time-honored brand enterprises, well-known domestic and foreign consumer brand enterprises, and e-commerce platforms. The expo will last until December 18th.

Gathering time-honored brands nationwide, the expo builds an efficient platform for supply and demand docking. Enterprises in the GBA and the country like Guangzhou Pharmaceutical Group, Luzhou Laojiao, Haitian Flavouring and Food Company, Tao Tao Ju, and Lee Kum Kee showcase their craftsmanship and products together, demonstrating the charm of their brands.

Industry associations, chambers of commerce, upstream and downstream enterprises, and various professional buyers gather together at the expo, with diverse and rich communication and docking activities, to promote accurate matching and transactions between exhibitors and buyers for mutual benefits.

A live broadcast room was set up at the expo, linking live e-commerce resources, short video e-commerce platforms, top live e-commerce institutions, and video e-commerce live-streaming experts from the Guangdong-Hong Kong-Macao Greater Bay Area in Futian, to conduct live-streaming sales on-site. At the same time, a roadshow stage area was built to provide participating companies with an exclusive stage for promotion, product launches, and project roadshows.

This year's expo will specially organize a brand tour in the GBA, where participating companies will visit representative time-honored brands enterprises, new consumer brand enterprises, and characteristic commercial districts in cities in the Greater Bay Area to experience the innovative vitality of time-honored brand enterprises and the urban commercial charm in the Greater Bay Area to strengthen their commercial and cultural exchanges, thus helping time-honored brands enterprises showcase their charm to the world.

In addition, this edition of the expo will be held in the form of "1+10", which includes one Work Conference on High-quality Development of Time-honored Brands and ten forums. Renowned company representatives, experts, scholars, and industry giants will be invited to jointly explore the opportunities and challenges faced by time-honored enterprises in terms of historical heritage, innovative models, brand protection, and digital transformation and upgrading in order to promote high-quality development of time-honored brands.

Source: Yangcheng Evening News

2023粤港澳大湾区老字号（文化）博览会开幕

12月16日，2023粤港澳大湾区老字号（文化）博览会（以下简称“老字号博览会”）开幕式在深圳会展中心（福田）7号馆举行。

本届老字号博览会主题为“品聚老字号 乐享新生活”，展览面积共15000平方米，设粤港澳大湾区主题馆、老字号成果展示综合馆两大展馆，吸引中华老字号企业、地方老字号企业、国内外知名消费品牌企业、电商平台等300多家企业参展。博览会将持续至12月18日。

汇聚全国老字号，搭建供需高效对接平台。广药集团、泸州老窖、海天调味、陶陶居、李锦记、新宝堂陈皮、珠江钢琴、佛山电器照明、永丰源、雅兰等大湾区以及全国老字号参展企业，携匠心匠品集中亮相，展示品牌魅力。

行业协会商会、产业上下游企业等各类专业采购商集聚，丰富多样的交流对接活动，推动参展商与采购商精准对接与成交，实现合作共赢。

展会现场还设置了直播间，联动福田直播电商资源、短视频电商平台、头部直播电商机构及粤港澳大湾区视频电商直播带货达人，进行现场直播带货。同时搭建路演舞台区，为参展企业提供企业推介、产品发布及项目路演的专属舞台。

本届老字号博览会将特别开展品牌湾区行活动，组织参展企业，分组前往粤港澳大湾区城市，走进当地代表性的老字号企业、新消费品牌企业以及特色商圈进行参观交流，实地感受粤港澳大湾区老字号创新活力、城市商业魅力，加强商业文化交流，助力老字号企业向世界展示品牌魅力。

此外，本届老字号博览会通过“1+10”形式，即举办1场粤港澳大湾区老字号高质量发展工作会议和10场专业论坛，邀请知名企业代表、专家学者、行业大咖等共同探讨老字号企业在历史传承、模式创新、品牌保护、数字化转型升级中面临的机遇与挑战，助力老字号高质量发展。

文、图丨记者 沈婷婷
翻译丨白心怡