On December 15th, an interesting garden party was held at the Yangcheng Creative Industry Zone in the northern area of Guangzhou International Finance Center, attracting visitors with its colorful activities such as the open-air music festivals, Cantonese opera performances, cosplay parades, creative stalls, and intangible cultural heritage handmaking activity.

Ignites creativity with "Chinese Fashion Trend"

As a major theme of this event, "Guochao", or "China Chic" has given the night market a unique charm. From traditional tea ceremonies, calligraphies and paintings, and delicate hairpins, to intangible cultural heritage crafts, various creative goods abound in every corner you see. Staff and visitors dressed in Hanfu and cheongsam, have also added an authentic ancient Chinese atmosphere to the market.

Accompanied by the melodious Cantonese opera music, Mrs. Tan from the Guangzhou Cantonese Opera Theater gracefully moves with the rhythm, waving her sleeves on one side of the pavilion. She expressed that she usually performs on stage, and this was her first time participating in an offstage performance, which made her feel good to have closer contact with the audience.

At the stall of Ren Dong Anime Club from Guangzhou University of Chinese Medicine, there are scented sachets, calligraphies, paintings, scrolls, and couplets. The responsible student introduced to the reporter the scented sachets with the functions of flu preventing, calming, and mosquito repelling. He mentioned, "In such a lively night market, we want to promote the traditional Chinese medicine culture on behalf of our school."

Besides, visitors to the park can also receive the blessing of wealth. Mr. Chen from the Ren Dong Anime Club dressed up as the God of Wealth, creating a festive atmosphere with the shining gold ingots in hand. "The new year is just around the corner, so I'm playing the role of the God of Wealth to bring blessings to everyone and to add more holiday atmosphere. I hope everyone can have a great time here."

Companies participate to add different charms

At the night market, companies from different fields were also showcasing their trump cards. From brand new delicacies, and creative cultural products to lifestyle services, they have managed to bring different experiences to the audience.

At the stall of KuGou Music, people were allured by the beautiful voices. Various activities, such as forwarding posts on the media platform Little Red Book to receive local delicacies and singing competitions for lucky draw, were held to promote their brand.

It is reported that the current garden party featuring live action role playing games, intangible cultural heritage, contemporary art exhibitions, and creative markets, is aimed to further promote Guangzhou's "night economy" while creating a trendy playground for the young people.

Source: Yangcheng Evening News

【图集】来羊创打卡潮流集市，感受夜间烟火气

露天音乐节、粤剧表演、Cosplay巡街、文创摊位、非遗手工创作……12月15日，“寻YANG记”穿越游园在广州国际金融城北区的羊城创意产业园举行，吸引了不少游客驻足观看。

“国潮”创意引人气

“国潮”是本次活动的一大主题，赋予了夜市别样韵味。茶琴书画、精致发簪、非遗手作，各种文创好物一应俱全。随处可见身着汉服、旗袍的工作人员和游客，把国风氛围拉到满格。

“春花秋月寒复暑管他岁月变迁，一任天涯两双隔……”婉转悠扬的粤曲声响起，亭畔一侧，来自广州粤剧院的谭女士正随着节奏挥袖走步。她表示，自己平时在台上表演比较多，这是第一次参加线下演出，能够近距离接触观众，感觉很棒。

香囊、书画、卷轴、对联……这是广州中医药大学忍冬动漫社的摊位。负责展位的同学向记者介绍了防流感、安神、驱蚊三款香囊。他提道：“园区的夜市很热闹，我们也想宣传一下学校的中医文化。”

来现场游园，还能收获“发财”祝福。来自忍冬动漫社的陈先生直接把财神爷的妆造搬到了夜市，金灿灿的元宝道具显得格外喜庆。“马上就要新年了，今天cos财神给大家送祝福，也应一下节日氛围，希望大家都能在这里玩得愉快。”

企业出招摆夜市

在活动现场，来自不同领域的企业展示了他们的产品和服务。从餐饮新品、文化创意到生活服务，各种元素汇聚一堂，为观众带来多种体验。

在酷狗音乐的摊位，美妙的歌声吸引了不少人前来打卡。记者了解到，企业在现场设置了转发小红书获得周边美食、唱歌参与抽奖等活动，以此推广品牌。

据悉，本次“寻YANG记”游园活动引入了剧本游园、非遗及当代艺术展演、创意集市等元素，旨在擦亮羊城“夜经济”名片，共同打造年轻人的潮玩基地。

文｜记者 詹淑真
图｜记者 周巍 宋金峪
翻译丨洪婷