This summer, the "museum fever" is reaching its climax.

According to the data released by the Department of Culture and Tourism of Guangdong Province, in the first half of 2023, the province received 328 million visitors, up 41% year-on-year. With the full recovery of cultural tourism, museums have become the "first stops" for many non-local tourists.

It is reported that the total number of visitors to the Guangdong Museum in July reached 322,009, increased by 56.2% compared with the same period in 2019. Cultural venues such as Nanyue King Museum, Guangzhou Museum, Guangdong Folk Arts Museum and the Memorial Museum of Generalissimo Sun Yat-Sen's Mansion also saw a peak during the summer holiday. As of August 9th, the number of visitors to the Guangzhou Museum during the summer holiday had exceeded 140,000, several times that of the same period in previous years.

The surge in visitors has resulted in an extremely high demand for museum tickets. To make up for the "shortage of tickets", many museums in Guangdong have made flexible adjustments to their opening hours. To create an unforgettable experience for the visitors, they have also launched a number of special activities in summer.

During Guangdong Museum's extended opening hours on Friday nights, the five permanent exhibitions are available as usual. In addition to that, an exclusive ticket package for special exhibitions "Splendor: Art in the Age of Victoria" and "An Exhibition of Antiquities from Ancient Syria" were launched for the first time during the extended hours on summer Friday nights. On the evening of July 21st, the "Summer Adventure Dancing Party" has brushed up the experience of the visitors to the exhibitions: Dressed in Victorian-style clothes, figures in the paintings – ladies holding peonies, boys playing the flutes, as well as violinists and florists – all were dancing to the music elegantly with the audiences in the museum lobby.

Joining hands with China Hotel, Guangzhou Museum has also held the 2023 Mid-Autumn Mooncake Tasting Event at the Zhenhai Tower, unveiling the exhibition series of "Disappearing Mooncakes" to the public through the cultural fashion show and the on-site mooncake tasting.

In addition, a camping activity will also be held at the Zhenhai Tower of Guangzhou Museum on the night of the Chinese Valentine's Day, allowing the visitors to start a "star-gazing tour" with the "viewing mirror" of Qing Dynasty in the museum collections.

A series of "Midsummer Night at the Generalissimo Mansion" summer activities were also held at the Memorial Museum of Generalissimo Sun Yat-Sen's Mansion, including outdoor concerts, "water gun battles", "magic bubbles" and other colorful activities.

There are also a variety of study tour activities, such as the "Fun Holiday in Guangzhou" series hosted by Guangzhou Museum, which includes activities like handicrafts making, red destinations touring, role-playing and ancient buildings exploring.

During August, intangible cultural heritage research courses provided by Nanyue King Museum are open to the public for reservation every weekend, with different topics including Foshan's stone art, Guangzhou's paper cutting, Xiguan's bronze casting and olive carving.

While the series lectures of"Exploration of Blue Civilization – Maritime Archaeology" by Wei Jun, professor and doctoral supervisor from the Department of Cultural Heritage and Museology of Fudan University, were hosted by Guangzhou Maritime Museum during the summer holiday, aiming to usher the audiences into the world of maritime archaeology, which has received a warm welcome.

广东：天气热，博物馆更热！

今年夏天，“博物馆热”持续升温。

广东省文化和旅游厅发布的数据显示，2023年上半年，广东省合计接待游客3.28亿人次，同比增长41.1%。文旅全面复苏的同时，博物馆亦成为许多外地游客的“来粤第一站”。

据介绍，广东省博物馆7月份的进馆总人数为322009人次，与2019年同期相比增加56.2%。南越王博物院、广州博物馆、广东民间工艺博物馆、孙中山大元帅府纪念馆等文博场馆同样也迎来了暑期人流量高峰。截至8月9日，广州博物馆暑期进馆观众人数已经超过14万人次，是往年同期的好几倍。

游客的激增让博物馆门票变得异常抢手。为缓解“一票难求”，广东多家博物馆灵活调整了开放时长。为带给观众难忘的暑期观展体验，各大博物馆还推出不少暑期特别活动。

广东省博物馆在延长周五开放时间期间，不仅五大常设展正常开放，还围绕《绽放：维多利亚时代的艺术》《叙利亚古代文物精品展》两大特展，首次推出暑期周五延时开放期间专属联票。伴随着音乐响起，手捧芍药的女子、吹哨笛的男孩、小提琴家、玫瑰花女工们……画作中的人物与身着维多利亚时代风格服装的观众在博物馆大堂优雅共舞——7月21日晚“粤夏奇遇快闪舞会”中的这一幕，刷新了观众的观展体验。

广州博物馆携手中国大酒店举办了2023年中秋月饼镇海楼品鉴会，通过文化时尚秀、现场品尝月饼等形式，向公众推介了“消失的月饼”展。

此外，结合馆藏的清代“观像镜”，广州博物馆还将在“七夕”之夜推出“夜宿镇海楼”露营活动，让游客赴博物馆展开一场“观星之旅”。

孙中山大元帅府纪念馆也举办了“帅府仲夏夜”暑期系列活动。除了户外音乐会，观众还可以体验“水枪大战”“梦幻泡泡”等精彩活动。

各类研学活动也层出不穷。广州博物馆馆方推出了“小广的奇趣假期”系列研学活动，手工体验、红色研学、剧本杀、古建探秘等应有尽有。

8月间，南越王博物院也在每个周末都策划了不同主题的非遗研学体验课，包括佛山石艺、广州剪纸、西关打铜、榄雕等，面向大众开放预约。

广州海事博物馆则在暑期推出了“探寻蓝色文明-海洋考古”系列讲座，由复旦大学文物与博物馆学系教授、博士生导师魏峻带领观众走近海洋考古，受到观众热捧。

文｜羊城晚报全媒体记者 文艺 实习生 谢珂婧 苏梓涵 蔡思行
翻译｜洪婷
责编 | 王瑜瑛