The 31^st Summer World University Games (Summer Universiade/ FISU Games)  in Chengdu are set to take place from July 28th to August 8th. As the first comprehensive international sports event to be held in China's western region, the host city of Chengdu has been ablaze with excitement this summer, making Sichuan, Chongqing, and the surrounding areas the most anticipated hotspots for tourism during this vacation season.

The upcoming Chengdu Universiade has ignited the summer tourism market in Chengdu. According to bookings from a well-known domestic travel website, users from cities such as Beijing, Shanghai, Nanjing, Tianjin, Guangzhou, Shenzhen, Shenyang, Zhengzhou, Jinan, and Changchun have made the most reservations for Chengdu-related travel.

"The arrival of the Universiade will bring an extra 'boost' to Chengdu's local tourism, as well as to the surrounding cities in Sichuan," revealed the GZL, a travel company under the Lingnan Group. During the Chengdu Universiade, the number of tourists traveling to Sichuan in the summer has quadrupled compared to the same period in 2022, with a growth of over 20% compared to 2019.

Tourist favorites in Chengdu include the Chengdu Research Base of Giant Panda Breeding, the Du Fu Thatched Cottage, the Dujiangyan Irrigation System, the Jinsha Site Museum, Mount Qingcheng, the Wuhou Shrine (Memorial of Zhugeliang), Chengdu Happy Valley, and Chengdu Zoo.

Notably, Chengdu ranks first in the country for its cultural and creative vitality. With the imminent opening of the Universiade, various cultural and creative products based on the mascot "Rongbao", a giant panda clutching a torch, have become significant attractions for Chengdu tourism. So far, the "Rongbao" merchandise has been continuously innovated, including over 18 series such as toys, badges, stationery and more than 1,000 authorized products. These items have been selling like hotcakes, attracting numerous tourists and collectors to visit Chengdu for sightseeing and shopping.

"'Rongbao' is just adorable, both my child and I love it, especially the space-themed and face-changing　series. The face-changing masks, using magnetic structures, are interchangeable, and my child has developed a great interest in Sichuan Opera's 'face-changing' while swapping them. We want to visit the Chengdu Research Base of Giant Panda Breeding and see the original 'Rongbao'," expressed one enthusiastic visitor.

According to the Chengdu Municipal Bureau of Culture, Broadcast-TV, and Tourism, ahead of and during the Chengdu Universiade, a multitude of new sports-themed scenes and spaces have been created in Chengdu, launching 100 themed tourist routes under the title "Welcome the Universiade, Tour Chengdu" and presenting 100 new scenes for the "Most Chengdu · New Scenes of Life Aesthetics". Additionally, more than 2,500 key cultural and tourist activities, such as cultural festivals, music performances, and exhibitions, have been organized.

Among them, the "Welcome the Universiade, Tour Chengdu" routes combine Chengdu and surrounding areas' floral appreciation and camping, incorporating scenes like the Tianfu Ancient Town, Tianfu Greenway, and various parks and green spaces. These routes also feature trendy elements such as Chengdu's cultural and creative scenes, night tours along the Jinjiang River, and city walks. With the tourist resources of surrounding areas like Chongqing's Ciqikou Ancient Town, Guanghan's Sanxingdui Ruins, and Xichang's Tang Dynasty Park, this travel offering blends elements of ancient towns' intangible cultural heritage, trendy fashion, outdoor camping, greenway activities, and the atmosphere of the Universiade. They have introduced themed travel packages for weekend getaways, local excursions, and inter-provincial trips, all designed to be enjoyed in "N hours". These packages form five major micro-vacation products centered around experiencing the "Fashionable Chengdu", "Ancient Town Intangible Heritage", and "Rongcheng Universiade", among others. Tourists can not only appreciate the beautiful scenery of Chengdu but also deeply immerse themselves in the ambience of the Universiade.

成都大运会开幕在即，到川渝旅游热度攀升

成都第31届世界大学生夏季运动会将于7月28日-8月8日举行。作为我国西部地区迎来的第一个综合性国际体育赛事，目的地“成都”的火热在这个夏日被彻底点燃，连带川渝及周边地区成为这个暑假最值得期待的热门旅游目的地。

成都大运会的举办点燃了成都暑期旅游市场的热度，近期通过国内某旅游网预订成都相关的出游订单中，来自北京、上海、南京、天津、广州、深圳、沈阳、郑州、济南、长春等地的用户最多。

“大运会的到来将为成都本土、四川地区以及四川周边城市的旅游再添一把‘旺火’。”据岭南商旅集团旗下广之旅方面介绍，成都大运会举办期间，截至目前，该社组织暑期赴四川旅游的游客人数是2022年同期的4倍，较2019年同期有超过20%的增长。

成都大熊猫繁育研究基地、杜甫草堂、都江堰、金沙遗址博物馆、青城山、武侯祠、成都欢乐谷、成都动物园等，是游客喜爱的当地旅游景区。

值得一提的是，成都的文创活力指数排名全国第一，大运会开幕在即，以吉祥物“蓉宝”为原型的各种文创产品也成为成都旅游的重要吸引物。截至目前，“蓉宝”周边产品不断创新，已推出玩具、徽章、文具类等18大系列、1000余款特许商品，销售异常火爆，吸引了大批游客及文创收集爱好者前往成都打卡及购物。

“‘蓉宝’太可爱了，我和孩子都很喜欢，尤其是太空系列和变脸系列。脸谱系列采用磁力结构，脸谱是可以互换的，孩子在换脸谱的过程中对川剧‘变脸’也产生了很大兴趣，我们很想去成都大熊猫繁育研究基地看看‘蓉宝’的原型。” 一位游客表示。

据成都市文化广电旅游局介绍，成都大运会前及举办期间，成都诞生了一大批运动主题新场景、新空间，并推出“迎大运·游成都”主题旅游线路100条、“最成都·生活美学新场景”100个，将举办文旅节会、音乐演出、文博展览等重点文旅活动2500余场。

其中，“迎大运·游成都”成都文旅线路产品特别结合了成都及周边赏花、露营运动特色，集合天府古镇、天府绿道、公园绿地等场景，融合了成都文博场景、夜游锦江与城市徒步等潮流元素，同时结合重庆磁器口、广汉三星堆、西昌唐园等周边特色旅游资源，融合古镇非遗、潮流时尚、户外露营、绿道运动、大运会等元素，推出周末游、周边游、跨省游“N小时”玩法攻略，形成玩转成都及周边的“时尚潮玩”“古镇非遗”“蓉城大运”等五大微度假产品，游客在观赏蓉城美景的同时，可深度感受大运氛围。

文｜羊城晚报全媒体记者 刘星彤
图｜新华社
译｜刘佳慧
责编 | 王楠
校对 | 周勇