On June 9th, the 19th China (Shenzhen) International Cultural Industries Fair (ICIF) entered its third day, featuring a series of events aimed at promoting trade, including the Cultural Industries Investment Conference, the ICIF Consumption Season, and the Innovative Project and New Product Release Conference.
At the Cultural Industries Investment Conference, which selected outstanding cultural projects with profound cultural content and mature business models from over 4,000 key cultural industry projects in 31 provinces and cities, a batch of projects received investment, with a total signing amount of 3.42 billion yuan, setting a new record.
This year's ICIF has strengthened the transactional capabilities of its online platform, establishing live-streaming and supply-procurement matching channels. Through online negotiations, introductions, and investment promotion activities, the platform connects virtual exhibitors with a vast number of onsite buyers, facilitating more transactions and high-quality collaborations. It was revealed that after three years of development, the number of exhibitors on the online platform exceeded 6,000 for the first time, showcasing the accelerated digital construction .
Furthermore, the ICIF partnered with e-commerce platforms to reach more consumers. On Tmall, the "6.18 ICIF" online sub-event is in full swing. The event invited ICIF exhibitors and high-quality Tmall merchants, offering consumers a wider range of cultural products. In addition, the ICIF collaborated with Taobao Live to establish a live-streaming base for all ICIF products, inviting influencers to live-stream the exhibition.
From intangible cultural heritage creative products to trendy fashion , cultural tourism, and specialty foods, the online platform of the ICIF joined forces with Douyin (the Chinese version of TikTok) to launch the "ICIF Consumption Season". One hundred top-quality exhibitors and service providers were selected to bring a massive range of cultural products to viewers from June 1st to August 30th. Throughout the event,
Douyin's cultural tourism, Douyin's influencers, professional exhibitors from the ICIF, media at provincial and municipal levels, and celebrity experts will promote the event. China Chic, intangible cultural heritage items, and livestreaming-driven sales have propelled online cultural consumption to continue expanding.
The ICIF also hosted the Innovative Project and New Product Release Conference for four consecutive days at the main venue, Hall 12. As of June 9th, a total of 18 sessions have been organized, providing a significant platform for domestic and foreign new products and projects to make their debut.
再创新高!文博会文化产业招商大会签约金额超34亿元
6月9日,第十九届中国(深圳)国际文化产业博览交易会进入开展第3天,文化产业招商大会、文博会消费季、文博会创新项目及新品发布会等促交易系列活动陆续举行。其中,本届文博会文化产业招商大会从31个省区市的4000多个优秀文化产业重点项目中,精选了一批具有深刻文化内涵和成熟商业模式的文化项目促成合作,签约总金额达34.2亿元,签约规模再创新高。
本届文博会强化云上文博会平台交易功能,在平台设立了活动直播、供采对接频道,通过云洽谈、云推介、云招商等实现云上展商和海量线下买家精准对接,促成更多产品交易和优质项目合作。据介绍,经过3年探索发展,本届云上文博会平台入驻展商总量首次突破6000家,数字化建设步伐越迈越宽。
本届文博会还与电商平台强强联手,链接更多消费者。在天猫平台,“6·18文博会”线上分会场活动火热进行。活动邀请文博会展商及天猫优质商家参加线上文博会,为消费者提供更多文化商品。同时,本届文博会与淘宝直播联动,打造以主播服务商和商户服务商为主的全品类文博会直播基地,邀请达人到展会走播。
非遗文创、潮流服饰、文旅消费、特色食品……云上文博会平台则携手抖音打造“文博会消费季”,招募甄选100家优质展商、服务商,在6月1日到8月30日期间,为观众带来海量文化商品。活动期间,抖音文旅、抖音大V、文博会专业展商、各省市媒体、名人专家轮番造势,全网国潮、非遗热点、直播带货出圈营销,线上文化消费持续扩大。
同时,本届文博会在主会场12号馆连续4天开办文博会创新项目及新品发布会。截至6月9日已组织18场,为国内外新产品、新项目“首秀”提供了大平台。
文|羊城晚报全媒体记者 郭起
图|羊城晚报全媒体记者 王磊
翻译|刘佳慧
责编 | 王楠