As early winter settles over Seoul, the DJI Boutique Gangnam continues to draw a steady stream of customers. Young people trying out filming equipment have become an everyday sight. On November 9th, Yangcheng Evening News began the South Korean leg of its in-depth international reporting project "Guangdong Goods Global Reach: Exploring Guangdong Goods Worldwide," now in its 2.0 edition. DJI gimbal cameras and drones have already become go-to filming tools for local short-form video creators and young people.

A dense network of 26 stores

DJI & Hasselblad The Gate Sinsa, a concept store in Seoul's Gangnam district, opened in May this year. DJI products are displayed on the first floor, with a dedicated Hasselblad area on the second. The store offers full-chain services from product selection to after-sales support and has seen encouraging business results in the nearly six months since opening.DJI entered South Korea in 2016 and now has 26 stores across the country, covering shopping districts such as Myeongdongand Gangnam, as well as cities including Busan. This accessible retail network makes it easy for consumers to try products, seek advice and obtain after-sales support.

Short videos turning users into organic brand advocates

South Korean consumers value ease of use and a premium feel. As the local short-form video industry flourishes, creators and actors are using DJI equipment to produce content, helping the brand reach a wider audience. In the second quarter of 2026, DJI accounted for about 73% of global handheld smart imaging devices.

From knowing DJI to knowing Shenzhen

Users have praised the unique perspectives and excellent image quality delivered by DJI drones. Many South Korean consumers know that DJI comes from Shenzhen and are also familiar with other Guangdong brands, including BYD, Huawei and Heytea. DJI holds more than 70% of the global consumer drone market. It exemplifies a broader wave of Guangdong brands expanding overseas. In South Korea, awareness of Guangdong manufacturing is extending beyond individual products to a broader recognition of "Made in Guangdong" as a collective brand.

广货扬帆韩国：大疆深耕市场彰显广东制造实力

首尔初冬，大疆江南大路旗舰店客流不断，年轻人体验拍摄设备已成常态。11月9日，羊城晚报“广货行天下·行天下看广货”2.0跨国深调研走进韩国，大疆云台、无人机已是当地短视频博主、年轻人的常用拍摄装备。

26家门店的网络密度

大疆江南新沙融合概念店今年5月开业，一层展示大疆产品，二层设哈苏专区，提供全链条服务，近半年经营向好。大疆2016年进入韩国，如今在当地布局26家专卖店，覆盖明洞、江南、釜山等商圈与城市，便捷的线下渠道方便消费者体验、咨询和售后。

短视频让用户成为自发“带货王”

韩国消费者看重产品易用性与质感。当地短视频产业蓬勃发展，博主、演员用大疆设备创作内容，带动品牌出圈。2026年二季度，大疆全球手持智能影像设备市场份额约73%。

从“知道大疆”到“知道深圳”

航拍独特视角、出色画质收获用户好评。不少韩国消费者清楚大疆来自深圳，还熟知比亚迪、华为、喜茶等广东品牌。大疆消费级无人机全球份额超70%。以它为代表，广货集群出海，韩国市场对广东制造的认知，正从单品走向整体品牌印象。

文丨羊城晚报首尔特派记者 杭莹

图｜羊城晚报首尔特派记者 蔡嘉鸿

翻译 | 郑奕玲

审校 | 盛嘉