On the morning of October 29th, the 25th Shantou · Chenghai International Toys & Gifts Fair (CITF) officially opened at the Shantou International Convention and Exhibition Center. With the theme "Guangdong Goods & Toys for the World," the fair will run through November 1st, showcasing the achievements and industrial strengths built up over 50 years of development in Chenghai's toy industry.

According to the organizing committee, this year's fair covers more than 100,000 square meters across 11 exhibition halls and features more than 2,500 exhibiting brands. Certified by the Global Association of the Exhibition Industry (UFI), the fair has attracted buyers from 55 countries and regions. To facilitate attendance, the organizers introduced direct charter flight routes linking Guangzhou, the host city of the Canton Fair, and Yiwu with Shantou, making it easier for buyers and business visitors from around the world to attend the fair in Chenghai.

A major highlight of the fair was the launch of "Chengcheng AI", a large language model designed to serve as the digital brain of Chenghai's toy industry. It provides industry professionals and buyers with intelligent information retrieval, new product matchmaking, and resource matching services. The fair also features an AI Toy Eco Exhibition to promote the deeper integration of AI into traditional toys and accelerate the industry's intelligent transformation.

Furthermore, the fair has introduced a dedicated zone for "AI Token Going Global." Supported by the digital platform for global expansion of the Overseas Chinese Economic and Cultural Cooperation Pilot Zone, the initiative introduces a new business model that combines hardware sales with computing power services. This model shifts traditional toys from a one-time sales approach to a more sustainable revenue model, combining revenue from hardware sales with long-term revenue from computing power services.

The international exhibition area has become more diverse this year, with new halls from Brazil and Macao, China, joining the existing halls from South Korea, Pakistan, and Hong Kong, China. For the first time, exhibitors from outside Shantou, including those from overseas, account for more than 30% of all exhibitors. The fair also features the IP Licensing · Designer Toys Exhibition, the CITF Toy Accessories Exhibition, and the Machinery Exhibition. Other events include a Cross-border Procurement Matchmaking Event, the 4th China Building Block Industry Conference, and a premium products ordering fair featuring leading manufacturers. Together, these activities aim to connect buyers directly with manufacturers at the source of production.

The fair will continue its format of "2.5 days for trade buyers and 1.5 days for the general public." From October 29th to noon on October 31st, it will focus on helping trade buyers select products and place orders. From noon on October 31st through November 1st, it will be open to the public free of charge. This year, the fair will also partner with a local market brand for the first time to host the inaugural Chaoshan International Cultural Creative Industries & Cultural Tourism Expo. Bringing intangible cultural heritage, original designs, and toys and designer toys together under one roof, the event caters to professional buyers while also welcoming families.

第25届汕头·澄海国际玩具礼品博览会开幕

10月29日上午，第25届汕头·澄海国际玩具礼品博览会（以下简称“玩博会”）在汕头国际会展中心正式开幕。本届展会以“广货行天下，玩具卖全球”为主题，展期将持续至11月1日，集中呈现澄海玩具产业50年发展积淀。

据玩博会组委会公布，本届玩博会展览面积超10万平方米，设11大展馆，汇聚超2500家参展品牌。展会已获得全球展览业协会（UFI）认证，吸引来自55个国家和地区的采购商到会。主办方还精准开通广交会至汕头、义乌至汕头包机直飞线路，把全球客商直接“接”到澄海参会。

展会现场重磅发布了澄海玩具产业大脑“澄澄AI”大模型，为从业者和采购商提供智能查询、新品对接与资源匹配服务。并且设有AI玩具生态展区，推动传统玩具与人工智能深度融合，加速产业智能化转型。

此外，展会还创新打造“词元出海”特色专区，依托华侨试验区数字出海平台，开创“硬件销售+算力服务”的全新出海模式，让传统玩具从“一次性售卖”，升级为“硬件收益+长期算力服务收益”的可持续盈利模式。

国际展区较往届进一步丰富，在往年韩国馆、巴基斯坦馆、中国香港馆的基础上，新增巴西馆与中国澳门馆，外地及境外参展商总数首次超过三成。同期配套IP授权·潮玩展、玩配展、机械展，并举办跨境采购对接会、第四届中国积木产业大会、名厂优品订货会等活动，将订单直接引至产地前端。

办展模式延续“2.5天专业采购+1.5天公众开放”：10月29日至31日中午主要服务客商选品下单，31日中午起至11月1日向市民免费开放。今年还首次联动本土市集品牌，同步举办首届潮汕国际文创文旅博览会，非遗、原创设计与玩具潮玩同馆呈现，既服务专业买家，也面向家庭游客开放。

文、图 | 记者 赵映光 蚁璐雅 实习生 周汝莹 通讯员 澄宣
翻译丨黄健新
审校丨郑奕玲