Art and Culture| In Xinxing County, Yunfu, Guangdong Province, 14 arts and cultural associations and their 1,326 members are bringing creativity into rural communities through the “Rural Art Ambassadors” initiative. The county has established a three-tier network: an arts and cultural association at the township level, an arts and cultural coordinator in each village, and an arts envoy in each natural village. The initiative uses art to develop rural communities, support local businesses, and improve community governance, making cultural activities a lasting part of everyday life. With 96 “Xinxing Art Stations” established across the county, art is becoming more visible in rural communities. Colorful murals are refreshing village landscapes, local markets are drawing activity, and cultural events are creating opportunities for residents to connect. Selected as an Outstanding Art Innovation Project of the Guangdong-Hong Kong-Macao Greater Bay Area, the initiative offers an example of how culture can help revitalize rural communities, support local industries, and contribute to long-term rural development.#artandculture

云浮市新兴县组织全县 14 个文艺社团、1326 名会员化身 “乡村艺先生” 下沉派驻乡村，构建 “一镇一文艺社团、一村一文艺村长、一自然村一文艺特派员” 工作体系，探索出艺术乡建、艺术乡营、艺术乡治三条 “文艺 +” 路径，把 “送文化” 变为 “种文化”，让文艺力量真正扎根乡野。该县挂牌建成 96 个 “新兴文艺驿站”，墙绘点亮村貌，圩市升腾烟火，文艺浸润民心。该项目成功入选粤港澳大湾区优秀文艺创新项目，以文兴村、以艺兴业，为乡村振兴注入持久活力。

记者：郑俊良 通讯员 蓝海燕 新兴县文联