At present, the claim that "globalization is in retreat" has resurfaced, with some countries erecting trade barriers and advocating supply chain decoupling. Yet the Canton Fair remains as vibrant as ever. As of October 19th, more than 100,000 overseas buyers had attended the fair, offering a vivid real-world rebuttal to anti-globalization rhetoric.

01 From "globalization of trade flows" to "globalization of production capacity"

Globalization has long gone beyond exporting finished products. China is shifting from simply exporting goods to supplying components, technology and engineering expertise, helping establish local production lines overseas. At thisyear's Canton Fair, 36.5% of exhibitors have transitioned to a "products + services" model, while nearly one-fifth have invested overseas, creating substantial employment opportunities abroad. By extending their production capabilities to partners, Chinese companies are fostering mutually beneficial outcomes.
02 From "competing for existing demand" to "creating new demand"

In the past, trade was often seen as a contest to capture shares of existing markets. Today, innovation can create new demand. Thisyear's Canton Fair features more than 700 product launches, with many cutting-edge products, including exoskeleton robots, opening up markets that did not previously exist. By leveraging technological innovation to create new markets, China is moving beyond the zero-sum game and injecting fresh momentum into the global economy.

03 From "certainty about market access" to "certainty about future cooperation"

Amid a volatile international trade environment, buyers are placing greater emphasis on flexible supply chains and assurances of long-term cooperation. Nearly 90% of exhibitors at the Canton Fair are repeat participants, continually adapting to new overseas scenarios. China remains committed to upholding the multilateral trading system and building an open world economy. Through stable policies and resilient supply chains, it offers global business partners the certainty needed for long-term cooperation, supporting the sustained development of cross-border trade and economic ties.

广交会见证“退潮论”退潮

当下“全球化退潮”论调再起，部分国家设置贸易壁垒，鼓吹供应链脱钩。但广交会现场热度不减，截至10月19日，超十万境外采购商到会，以鲜活实践反驳逆全球化声音。
01 从“贸易流量全球化”到“生产能力全球化”

全球化早已不止成品外销。中国从出口商品，转向输出零部件、技术与工程能力，助力海外落地本土产线。本届广交会，36.5%企业转型“产品+服务”，近两成企业对外投资，在海外创造大量就业。中国以生产能力赋能伙伴，实现互利共赢。

02 从“争夺需求”到“创造需求”

过去贸易是瓜分存量市场，如今创新可以创造新需求。本届广交会推出700余场新品首发，不少前沿产品如外骨骼机器人，挖掘出此前不存在的市场。中国依托技术创新开辟增量市场，跳出零和博弈，为世界经济注入新动力。

03 从“市场准入的确定性”到“合作预期的确定性”

国际贸易环境多变，采购商更加看重柔性供应链与长期合作保障。广交会近九成是持续参展企业，不断适配海外新场景。中国坚持维护多边贸易体制，建设开放型世界经济，以稳定政策、韧性供应链，给全球客商可靠的合作预期，推动跨国经贸长期发展。

文｜谭主
翻译 | 盛嘉
审校 | 郑奕玲