On October 7th, Meituan released its "2026 National Day Consumption Insights Report". The report shows that long-haul trip orders exceeding 800 kilometers increased by 25% year on year, 31% of travelers stayed in one destination for three days or more, and consecutive-night hotel bookings grew by 31% year on year. The top 10 popular destinations were Nanjing, Chengdu, Xi'an, Beijing, Chongqing, Luoyang, Wuhan, Guangzhou, Changsha, and Shanghai. Popular destinations in Guangdong included Guangzhou, Shenzhen, Foshan, Huizhou, and Dongguan, with major source markets being Changsha, Nanning, Shanghai, Beijing, and Chengdu.

Among the 10 cities with the highest search popularity for nighttime tourism, Guangzhou ranked first, followed by Wuhan, Nanjing, Hangzhou and Shanghai. Four of the top 10 popular attractions in Guangdong were taken by Chimelong Safari Park, Chimelong Paradise, Chimelong Water Park and Chimelong Ocean Kingdom in Zhuhai. On the first day of the holiday, Chimelong Safari Park in Guangzhou ranked among the top 10 popular attractions nationwide for the National Day holiday, while Guangzhou ranked among the top 10 popular destinations for National Day travel.

During the holiday, searches for "hiking in Shenzhen" rose by 164% year on year, while searches for "hiking in Guangzhou" increased by 80%. Tourists visited an average of about 1.2 cities each, while the number of travelers visiting three or more cities in a single trip increased by 54% year on year.

Visits to entertainment venues in third-tier and lower-tier cities increased by 258% compared with before the holiday, about 1.9 times the growth rate of first- and second-tier cities. Among the top 10 hidden-gem cities on "Must-Play List" by popularity, three Guangdong cities made the list: Zhongshan, Zhuhai, and Shantou. Views of Dianping's "Local Recommendations List" increased by nearly 300% compared with before the holiday, with 64% coming from third-tier and lower-tier cities.

国庆来广东：广州夜游全国第一，长隆三园挤进热门景点

10月7日，《美团2026国庆消费洞察报告》发布。报告显示，800公里以上长线游订单同比增长25%，31%的用户在一个目的地停留3天及以上，酒店连住订单量同比增长31%。热门目的地前十为南京、成都、西安、北京、重庆、洛阳、武汉、广州、长沙、上海。广东热门目的地包括广州、深圳、佛山、惠州和东莞，主要客源来自长沙、南宁、上海、北京和成都。

夜游搜索热度最高的十个城市中，广州位列第一，武汉、南京、杭州、上海紧随其后。广东热门景点Top10中，广州长隆野生动物世界、广州长隆欢乐世界、广州长隆水上乐园与珠海长隆海洋王国占据四席。假期首日，广州长隆野生动物世界跻身全国国庆热门景点Top10，广州位列“十一”出游热门目的地Top10。

假期“深圳徒步”搜索量同比上涨164%，“广州徒步”上涨80%。游客人均到访约1.2个城市，一次串联3城及以上的用户同比增长54%。

三线及以下城市玩乐地点访问量较节前增长258%，增速约为一二线城市的1.9倍。广东“必玩榜”热度Top10宝藏城市中，广东占三席，为中山、珠海、汕头。大众点评“当地人推荐榜”浏览量较节前增长近300%，其中64%来自三线及以下城市。

文｜记者 沈钊
图｜羊城派资料图
译｜魏薇
英文审校｜盛嘉