On the morning of September 28th, the "Guangdong Goods Global Reach, Xinjiang Goods Wider Markets" Harvest Event and the launch ceremony of the 2026 "Golden Autumn Action for Consumer Assistance" were held in Guangzhou.

Xinjiang's plums, known as "Xinmei", have transformed from an obscure fruit to a bestselling product in the Guangdong-Hong Kong-MacaoGreater Bay Area (GBA). The popularity of plums from Jiashi County reflects the most vivid story of Guangdong's industrial pairing assistance to Xinjiang over the past decade.

Standing in front of the booth, a representative from Nanjiang Red Agricultural Technology Co., Ltd.based in Jiashi County promoted the purplish-red plums in his hand to visitors, saying, "They now have around 25 degrees Brix. They are perfectly sweet and sour, with soft, chewy flesh and extremely juicy."

Six years ago, although Xinjiang, nourished by snowmelt water from the Kunlun Mountains, enjoyed 2,927 hours of sunshine annually and significant temperature differences between day and night, the local plums had a tart taste, making it difficult to break into the market.

The turning point came after the Guangdong Pairing Assistance Commandintroduced advanced agricultural technologies to Kashgar, Xinjiang. Technical personnel successfully cultivated a set of early-, mid-, and late-maturing cultivars, namely Xinmei No. 1, No. 2, and No. 3.

A transportation distance, over 5,000 kilometers from Jiashi to the GBA, was once the biggest obstacle preventing countless fruits and melons from coming out of Xinjiang. To overcome the obstacle, the Guangdong Pairing Assistance Command decided to bring cold storage warehouses right to the fields.

Plums freshly picked from the orchards of Jiashi are immediately transported into mobile pre-coolers, achieving instant preservation right after picking. According to estimates, the modern cold chain logistics systemhas drastically reduced the spoilage level of Kashgar’s fresh fruit during transit from the previous 20%-30% to just 2%-5%, extending the sales cycle of plums to six months.

Source:PEARL

广东援疆助力伽师新梅“鲜”达大湾区

28日上午，“广货行天下 疆品下天山”丰收活动暨广东省2026年“消费帮扶金秋行动”启动仪式在广州举行。

新疆产的西梅被称为“新梅”。从“藏在深闺无人识”到“湾区爆款”，一颗来自伽师县的新梅，映照出广东对口援疆十多年来最生动的产业故事。

伽师县南疆红农业科技有限公司相关负责人站在展台前，向市民游客推介手里紫红色的新梅：“现在的甜度能达到25度左右，酸甜适口，果肉软糯，汁水特别足。”

6年前，新疆这片被昆仑雪水浇灌的土地虽然拥有全年2927小时的日照和巨大的昼夜温差，但本土新梅品种口感偏酸涩，难以打开市场。

转机出现在广东援疆指挥部把先进农业技术引进喀什之后。技术人员成功培育出“新梅1号”“新梅2号”“新梅3号”早中晚熟配套品种。

从伽师到大湾区，超过5000公里的运输距离，曾是天山脚下无数瓜果“出疆”路上最大的拦路虎。广东援疆指挥部的解法是：把冷库搬到田间地头。

在伽师的果园里，采摘下来的新梅被立刻送入移动预冷箱，从源头实现“采摘即锁鲜”。根据测算，如今现代化冷链物流体系将喀什鲜果流通损耗率从过去的20%-30%大幅降至2%-5%，新梅的销售周期拉长至6个月。

文、图｜记者 许悦 陈羽佳
翻译｜黄嘉嘉
英文审校｜曾敏