On September 27th, the Mid-Autumn Festival holiday concluded. Preliminary estimates show that Guangdong province recorded 24.817 million tourist visits and tourism spending totaled 12.55 billion yuan, up 28.9% and 27.6%, respectively, compared with 2025 on a comparable basis. The number of visitors to the 100 monitored rural tourism sites and ancient villages also increased by 64.2% compared with 2025 on a comparable basis.

In Jiangmen, Chikan Overseas Chinese Ancient Town centered its Mid-Autumn celebrations around the theme "Moonrise over Chikan," featuring a giant moon installation, with the century-old Qilou (arcade buildings) bathed in a dreamy moonlit glow. In Shantou, the traditional Chaoshan custom of Bai Yue Niang (worshipping the Moon Goddess) served as the centerpiece, with immersive moon-worship experiences created across multiple settings. In Jieyang, the 2026 Jieyang Ancient City cultural program, themed "Vibrant Ancient City, Harmonious Jieyang," offered visitors an authentic taste of Chaoshan life and Lingnan culture. Rural tourism also grew significantly faster than the provincial average, emerging as one of the most notable areas of growth in Guangdong's cultural and tourism sector during the Mid-Autumn Festival holiday.

Urban micro-vacations grew alongside the nighttime and performance economies. The Super Strawberry Music Festival was held in Nansha, with hotel bookings around the venue rising 62% year on year. Nansha Garden Hotel, for example, tapped into the festival buzz by launching a range of hotel-plus offerings to attract young visitors and was fully booked for three consecutive days.

Sample survey results show that tourists across the province spent an average of 505.8 yuan per person during the Mid-Autumn Festival holiday. Day-trippers spent an average of 337.4 yuan per person, while overnight visitors spent 1,082.4 yuan, with overnight visitors accounting for 22.6% of all tourists. Per-capita spending by overnight visitors was more than three times that of day-trippers, highlighting the importance of encouraging longer stays and increasing the overnight visitor rate to drive future tourism revenue growth.

三天小长假广东接待游客2481.7万人次、旅游收入125.5亿元

9月27日，2026年中秋小长假落下帷幕。据初步测算，全省接待游客2481.7万人次、实现旅游花费125.5亿元，较2025年（按可比口径）分别增长28.9%和27.6%；纳入监测的100个乡村旅游点和古村落接待游客数，较2025年（按可比口径）增长64.2%。

江门赤坎华侨古镇以“赤坎升明月”为主题，布设巨型月亮装置，百年骑楼披上梦幻月光纱衣；汕头以潮汕拜月娘习俗为主线，多场景打造沉浸式拜月体验；揭阳“理响古城 和美揭阳”——2026年揭阳古城特色文化惠民活动，让游客感受到地道的潮汕烟火和岭南文脉……乡村游增速显著高于全省平均，成为这个中秋广东文旅最亮眼的增量。

城市微度假与夜间经济、演出经济同频共振。超级草莓音乐节在南沙开唱，场馆周边酒店预订量同比增幅达62%，其中，南沙花园酒店紧贴音乐节热潮推出“酒店+”多元产品吸引年轻游客，实现连续3天满房。

抽样调查结果显示，中秋假期全省游客人均花费505.8元，其中，一日游人均花费337.4元，过夜游人均花费1082.4元，过夜游比例为22.6%。从过夜游人均花费是一日游的3倍多可见，延长停留、提升过夜率仍是未来增收的关键。

文丨记者 刘星彤 黎存根
翻译丨黄健新
审校丨曾敏