The Mid-Autumn Festival holiday officially began on September 25th. Driven by a wave of people taking three days of annual leave to create a 13-day break, many people who had originally planned to set out during the National Day holiday brought their long-haul travel forward to September 25th. Data from Qunar showed that searches for "Mid-Autumn moon-viewing" and "autumn sightseeing trips" surged by 310% week-on-week, while domestic flight bookings on the first day of the Mid-Autumn holiday soared by more than 60% year-on-year, making it "the hottest Mid-Autumn Festival holiday" on record.

Data from Tongcheng Travel showed that on the first day of the Mid-Autumn Festival holiday, family reunions took priority, followed by short-distance tours. Local and short-distance tour bookings accounted for more than 60%, while bookings for tickets to nearby scenic spots rose 36% compared with the first day of the Dragon Boat Festival holiday. In Guangdong, bookings by local users for nearby hotels and scenic spot tickets on the first day of the Mid-Autumn holiday rose 31% and 48%, respectively, compared with the first day of the Dragon Boat Festival holiday. Guangdong's top five travel destinations were Guangzhou, Shenzhen, Zhuhai, Foshan and Huizhou, while the top five source markets for cross-provincial trips to Guangdong were Hunan, Jiangxi, Guangxi, Fujian and Hubei.

Some travelers headed north or west to chase fall colors at their "best viewing time," driving a 170% week-on-week increase in searches for "autumn-chasing" flight routes. Long-distance routes from South and East China saw particularly rapid growth. On the first day of the holiday, bookings for flights from Guangzhou to Lanzhou increased by 210% year-on-year, while those from Hangzhou to Urumqi rose by 160%.

Many travelers from northern China also chose to head south to "catch the last of summer" or rush to the seaside before temperatures dropped sharply. Qunar noted that flight bookings to the warm-weather city of Mangshi rose 190%, while those to Luzhou, Qionghai and other destinations also more than doubled. Families traveling with children embraced a relaxed "escape the cold and head for the sea" mode, with bookings for Beijing–Haikou flights tripling year-on-year.

“请3休13”拼出“史上最火中秋”

9月25日，中秋假期正式开启。受“请3休13”拼假潮拉动，大量原定国庆出发的长线客流提前至25日启程。去哪儿旅行数据显示，本周“中秋赏月”“赏秋游”相关关键词搜索量环比增3.1倍；中秋首日国内机票预订量同比增长超六成，堪称“史上最火中秋”。

同程旅行数据显示，中秋首日“先团圆、再周边”成为主线，本地及周边游预订占比超六成，周边景区门票预订较端午首日增长36%。广东方面，中秋首日广东用户周边酒店、景区门票预订热度较端午首日分别增长31%、48%；省内TOP5旅游目的地为广州、深圳、珠海、佛山、惠州，来粤跨省游TOP5客源地为湖南、江西、广西、福建、湖北。　　

有人一路向北、向西，追逐处于“最佳赏味期”的秋色，带动“追秋航线”搜索量周环比增长170%。从华南、华东起飞的长距离追秋航线增速显著，中秋首日，广州飞兰州预订量同比增长2.1倍，杭州飞乌鲁木齐增1.6倍。

也有大批北方游客选择南下“抓住夏天的尾巴”，或赶在彻底降温前奔向大海。去哪儿指出，气候温暖的芒市机票预订量增1.9倍，泸州、琼海等地同样实现翻倍以上增长。亲子与家庭客群则开启惬意的“避寒追海”模式，北京飞海口航线机票预订量同比增2倍。

文丨记者 刘星彤 通讯员 陈晓双 饶思碧
翻译丨魏薇
审校丨林佳岱