On August 18th, the Shantou "Guangdong Goods Global Reach, Chaoshan Goods Connects the World" Special Event for Intimate Garment officially kicked off. The Shantou Intimate Garment Market was inaugurated concurrently, allowing a group of local direct-from-source factories to present their products and supply chains directly to buyers.

At the launch ceremony, a digital employee named "Xiao Zhen" made its debut. On the large screen, the cross-border e-commerce AI tool MOONCLAW automatically generated multilingual product detail pages, the AI video creation tool Hehui AI edited short videos with a single click, and the foreign trade lead generation AI tool Tungee precisely targeted overseas buyers.

"AI is no longer just a concept, but tangible productivity," a service provider representative at the event told reporters, adding that these AI tools have significantly lowered the barrier for enterprises expanding overseas. Meanwhile, the Shanfang Zhenpin Livestreaming Center was officially unveiled. Unlike traditional livestreaming studios, the cameras here are directed straight at the production workshops, enhancing consumer trust through a "transparent supply chain."

During the contract-signing session for international buyers, buyers from countries including Singapore, Thailand, Brazil, and Vietnam forged partnerships with local enterprises in Shantou. "The supply chain in Shantou is incredibly responsive. We are planning to place a massive order this time," said a buyer from the United Arab Emirates (UAE).

Unlike traditional specialized markets, the "front shop, back factory" model is a defining feature of the Shantou Intimate Garment Market. Furthermore, the market coordinates synergistically with the already-operational knitted fabric market. Within a 5-kilometer industrial radius, it enables the rapid integration of multiple stages—from fabric supply and pattern design to manufacturing and final product delivery.

Leveraging the advantages of a modern industrial and commercial complex that features a "front shop, back factory" setup and a direct production-to-sales model, the market integrates year-round exhibitions, spot trading, new product launches, and business negotiations. This enables 365-day continuous exhibition and trading operations. Buyers can visit at any time to view samples, select merchandise, and place orders in a one-stop manner, further cutting out the middleman and reducing circulation costs.

汕头贴身服饰加速“向贸而行”

8月18日，以“广货行天下·潮品通全球”为主题的汕头贴身服饰专场活动正式启幕，汕头贴身服饰交易市场同步开业，一批本土源头工厂把产品和供应链直接搬到采购商面前。

启动仪式上，数字员工“小臻”亮相。大屏幕上，跨境电商AI工具MOONCLAW自动生成多语种详情页，视频创作AI工具“核绘AI”一键剪辑短视频，外贸拓客AI工具“探迹”精准匹配海外买家。

“AI不再是概念，而是实实在在的生产力。”现场一位服务商代表告诉记者，这些AI工具让企业出海的门槛大幅降低。与此同时，“汕纺臻品”直播中心正式揭牌。区别于传统直播间，这里的镜头将直接对准生产车间，用“透明供应链”提升消费信任度。

在国际采购商签约环节，来自新加坡、泰国、巴西、越南等国的采购商与汕头本土企业达成合作。“汕头的供应链反应速度极快，我们这次准备下大单。”一位来自阿联酋的采购商表示。

不同于传统专业市场，“前店后厂”是汕头贴身服饰交易市场鲜明特征之一。同时，该服饰交易市场与已投用的针织面料市场上下联动、双向互补，在约5公里产业圈内，从面料供应、设计打版到生产制造、成品交付，实现多个环节快速衔接。

依托“前店后厂、产销直通”的现代化工贸综合体优势，该服饰交易市场集常年展示、现货交易、新品发布、商贸洽谈于一体，可实现365天常态化展贸运营。采购商随时到场一站式看样、选货、对接订单，中间环节与流通成本进一步压缩。

文丨记者 詹淑真 赵映光 廖梦君
图丨记者 蔡嘉鸿
翻译丨陈冠臻
审校丨曾敏