The China International Animation Copyright Fair (ACTIF) kicked off in Dongguan on August 6th, bringing together top-tier international IPsand 500 exhibitors, while featuring mecha parades and traditional Chinese-style processions. It offers a cultural feast of animation and trendy toys for everyone to enjoy.

The five‑day fair covers 33,100 square meters and brings together 500 domestic and international exhibitors, featuring over 2,200 top‑quality global IPs. It has also attracted 5,000 professional buyers through targeted outreach, setting new records in both international scale and the depth of industry matchmaking.

For the first time, the fair has established a strategic partnership with the Association Internationale du Film d'Animation (ASIFA). It has presented special screenings of over 40 award-winning animated films from the Annecy International Animation Film Festival and the Cannes Film Festival. Over 100 leading figures from the global animation industry have been invited to attend, including former ASIFA president Abi Feijó, European stop-motion animation pioneer Ilan Urroz, and heads of animation associations from various countries. Additionally, working with the China-Arab States International Multilateral Cooperation Center and several consulates in Guangzhou, the event has organized cross‑border buyer delegations totaling 808 participants.

The fair uses animation and trendy toy IPs as a bridge to connect the fields of animation creation, digital technology, product manufacturing, museums and intangible cultural heritage, and consumer commerce. It features a Smart Animation Digital Integration zone, showcasing technological advances in AI-generated animation, virtual digital humans, VR interaction, and intelligent manufacturing.

The venue features a variety of immersive public activities, including mecha parades, robot band performances, and autograph sessions with animation creators, as well as top cosplayers boasting over 10 million followers. Around the venue, a trendy toy music festival, industrial study tours, and intangible cultural heritage shows are also being staged, helping turn the area into a go‑to leisure destination in the Greater Bay Area.

Source:PEARL

东莞正式切入“动漫”模式

国际顶级IP云集、500家企业参展、机甲巡游、国风大巡游……8月6日起，中国国际影视动漫版权保护和贸易博览会正式在东莞拉开帷幕，一场全民共享的动漫潮玩文化盛宴全面开启。

本届展会展期五天，总面积达33100平方米，吸引国内外500家企业机构参展，汇聚全球优质IP超2200个；定向邀约专业采购商5000家，国际化规模、产业对接深度均创历届新高。

展会首次与国际动画协会达成战略合作；集中展映昂西国际动画节、戛纳电影节40余部获奖动画作品；国际动画协会前主席阿比・费若、欧洲定格动画领军人物伊兰・乌鲁罗斯、多个国家动画行业协会负责人等百余名全球动漫行业权威人士应邀参会；联动中阿合作中心、多国驻穗领事馆组织跨境采购团808人。

展会以动漫潮玩IP为纽带，打通动漫创作、数字科技、产品制造、文博非遗、商贸消费多领域。设置“智漫空间数字融合”展区，展示AI动漫生成、虚拟数字人、VR交互、智能智造等技术成果。

展会现场还举办机甲巡游、机器人乐队演出、动漫创作者及千万级粉丝coser签售等多元公众沉浸式活动；周边举办潮玩音乐节、工业研学、非遗展演，打造大湾区潮流休闲目的地。

文｜记者 余宝珠
图｜记者 王俊伟
译｜黄健新
英文审校｜曾敏