On July 27th, Guangdong-based TCL held a flagship new product launch event, officially unveiling its X3B OLED+ series monitors. The launch came less than six months after the previous generation hit the market. It marks another product iteration for TCL in the high-end desktop display segment. The new monitors combine next-generation OLED panels, screen modules, and algorithm technologies, with upgrades driven by user feedback.

The monitor market is caught up in a rat race over specs. Users pay a high price for top-tier specs but end up with glaring reflections and motion blur in daily use. The X3B series, a new-generation Guangdong-made product, offers a real solution. It is equipped with a fourth-generation WOLED panel that swaps the old three-layer blue-yellow-blue stack for a four-layer tandem structure in red-blue-green-blue order. To tackle the persistent glare issue on glossy screens, it combines high-transmittance glossy glass with a circular polarizing low-reflection film, reducing reflectivity to just 1.1 percent, the industry's lowest. This ensures deep blacks and bright highlights even under strong light, so image quality never has to be compromised by ambient lighting.

The Chinese monitor market is currently seeing a divergence in technology paths, with OLED, Mini LED, and ultra-high refresh rates emerging as the three mainstream trends. TCL states that it has established a product lineup covering all three areas. It is worth noting that TCL's subsidiary CSOT is one of the world's major panel suppliers. Its vertical integration, covering everything from panels to finished monitors, gives the monitor business advantages in supply chain costs and technology synergy. The X3B series is now available for pre-order on e-commerce platforms, backed by a three-year replacement-only warranty.

广东屏“听劝”后剑指高端显示市场

7月 27日，粤企TCL举行旗舰新品发布会，正式推出X3B系列 OLED+显示器，距离前代产品上市不满半年。这是TCL在高端桌面显示领域的又一次产品迭代，融合新一代OLED面板及屏体和算法技术，进行“听劝”式升级。

眼下，显示器市场深陷参数内卷困境，用户花高价买回“顶配参数”，实际使用中却要面临反光刺眼、拖影模糊等痛点。对此，作为新一代“广东造”，X3B系列搭载第四代WOLED面板，将传统WOLED的蓝-黄-蓝三层堆叠发光层，改为红-蓝-绿-蓝四层独立堆叠的串联结构。针对镜面屏反光这一长期困扰用户的痛点，则通过“高透镜面＋圆偏振低反膜”组合，将整机反射率压至行业最低的1.1%水准。强光下该黑的黑、该亮的亮，画质无需为环境光妥协。

当前，中国显示器市场正经历技术路线分化。OLED、Mini LED、超高刷成为三大主流方向。TCL方面称，其已构建覆盖此三大方向的产品矩阵。值得注意的是，TCL旗下华星光电是全球主要面板供应商之一，具备从面板到整机的垂直整合能力，为其显示器业务提供了供应链成本与技术协同优势。X3B系列即日起在电商平台开启预售，并提供三年只换不修售后保障。

文｜记者 王丹阳
图｜受访者供图
译｜黄健新
英文审校｜曾敏