On July 13th, the "Bound by Honor, Alive with Flavor: Vibrant Chaoshan"—Chaoshan Three-City Tourism Alliance Summer Tourism Launch Event was held in Shantou. At the event, the cities of Shantou, Chaozhou, and Jieyang jointly unveiled the official logo of the cultural tourism brand "Bound by Honor, Alive with Flavor: Vibrant Chaoshan."

The event introduced a diverse array of summer cultural and tourism products covering local cuisine, cultural and creative items, educational tours, and boutique travel routes. It extended a sincere invitation to tourists nationwide to travel, explore, and enjoy Chaoshan this summer.

Meanwhile, the "Chaoshan Three-City Food Collection Campaign" was officially launched to solicit authentic delicacies with distinctive Chaoshan characteristics from the public. The categories include traditional famous dishes, local snacks, intangible cultural heritage (ICH) foods, time-honored brands, rural family banquets, and innovative Chaoshan cuisine. Concurrently, the selection process for the Guangdong Gifts "Chaoshan Goodies" collection was initiated to gather cultural and creative products that combine Chaoshan cultural identity, high-quality design, and market potential. In addition, the three cities collaborated to launch three major themed travel routes under the banner "Spending the Summer with Grandma." These routes integrate various formats, such as ICH experiences, culinary explorations, and educational travel, offering tourists differentiated and high-quality choices for their summer getaways.

The "Craftsmanship in Chaoshan: Seeking the Charm of ICH" route focuses on traditional Chaoshan ICH skills, leading tourists into an immersive experience of traditional crafts such as Chaozhou embroidery, wood carving, hand-pulled clay teapots, and paper cutting.

The "Taste of Chaoshan: Culinary Exploration" route centers on specialty foods to unlock the vibrant, everyday culinary life of Chaoshan. Tailored for food enthusiasts and families with children, the itinerary also leads students and parents tovisit the Qiaopi Museum to explore the cultural roots of the hometown of overseas Chinese, tour the Memorial Temple of Han Yu to experience cultural inheritance, and stroll through the alleys of the ancient city to appreciate the historic charm of Chaoshan.

Source:PEARL

“有情有义·烟火潮汕”文旅品牌正式发布

7月13日，“有情有义·烟火潮汕”——潮汕三市旅游联盟暑期旅游发布活动在汕头举办。活动现场，汕头、潮州、揭阳三市联合发布“有情有义·烟火潮汕”官方文旅LOGO。

本次活动集中推出涵盖美食、文创、研学、精品线路的多元化暑期文旅产品，诚邀全国游客暑期畅游潮汕、品读潮汕、乐享潮汕。

与此同时，“潮汕三市美食征集令”正式启动，面向社会公开征集极具潮汕特色的地道美食，涵盖传统名菜、风味小吃、非遗美食、老字号出品、乡村家宴、创新潮菜等品类。同步开启广东礼物“潮汕好物件”评选入库活动，广泛征集兼具潮汕文化辨识度、设计质感与市场潜力的文创产品。三市联动推出“跟着阿嬷过暑假”三大主题旅游线路，融合非遗体验、美食寻踪、研学旅行等多元业态，为游客提供差异化、高品质的暑期出游选择。

“匠心潮汕·非遗寻韵”聚焦潮汕传统非遗技艺，带领游客沉浸式感受潮绣、木雕、手拉壶、剪纸等传统工艺的魅力。

“舌尖潮汕·美食寻踪”以特色美食为核心，解锁潮汕市井烟火，适合美食爱好者与亲子家庭，带领学生及家长走进侨批文物馆探寻侨乡文脉、打卡韩文公祠感悟人文传承、漫步古城街巷品读潮汕古韵。

文｜ 记者 黄宙辉 蚁璐雅
译 | 陈冠臻
英文审校 | 肖凯欣