As the Dragon Boat Festival holiday approaches, Guangdong, Jiangxi, Jiangsu, Zhejiang and Sichuan rank among China's most popular destinations for folk cultural tourism. Backed by its rich dragon boat culture, Guangdong stands out as China's leading destination.

The famous dragon boat races in Foshan's Diejiao have once again captured widespread attention this year. Data show a sharp increase in hotel bookings near the four major Diejiao race venues, while bookings around the Qiandeng Lake Scenic Area have doubled year on year during the Dragon Boat Festival holiday. The Guangzhou International Dragon Boat Invitational Tournament, held on June 20th, attracted 105 teams from 20 countries and regions. The event has not only energized the local festive atmosphere but also drawn large numbers of overseas visitors. According to online travel platform Qunar, inbound flight bookings to Guangzhou during the holiday rose by 50% year on year, helping the city secure a place among China's top three inbound tourism destinations. Canada, the UK and Vietnam ranked among the leading source markets. Among them, arrivals from Italy increased 6.3-fold year on year, Spain 3.5-fold, Vietnam 2.3-fold, while the UK and Canada both recorded increases of more than 1.5 times.

To build on the growing tourism boom, Guangdong-based cultural tourism enterprises have rolled out a wide range of holiday offerings. On the first day of the holiday, at the main venue event for the 2026 "Come to Guangdong for Dragon Boat Festival," Guangdong Provincial Tourism Holdings showcased products and special promotions across its business portfolio, including dining, accommodation, sightseeing and study-tour programs. Exclusive in-store discounts were offered on signature Cantonese delicacies from the White Swan Hotel, including zongzi, butterfly crackers and sachima. Meanwhile, hotels such as the Guangzhou Baiyun Hotel and the Asia International Hotel also launched special Dragon Boat Festival delicacies.

岭南龙舟搅热端午，广东入境游同比增五成

端午假期来临，广东、江西、江苏、浙江、四川位列最热门民俗游省份，广东凭借深厚龙舟文化底蕴强势领跑全国。

佛山叠滘龙船漂移年年出圈，今年热度依旧不减。数据显示，叠滘四大赛区附近酒店预订量激增，千灯湖度假区附近酒店端午预订量同比翻番。6月20日举办的广州国际龙舟邀请赛，共有20个国家和地区的105支队伍参赛。赛事不仅带火本地氛围，更吸引大量境外游客。去哪儿旅行数据显示，广州端午期间入境游机票同比增长50%，广州顺势进入最热门入境游城市TOP3。排名靠前的入境游客源国为加拿大、英国、越南等，其中意大利同比增长6.3倍，西班牙增3.5倍，越南增2.3倍，英国、加拿大增超1.5倍。

面对高涨的文旅热度，广东本土文旅企业积极“接棒”。假期首日，在2026“请到广东过端午”主会场活动上，广东旅控携旗下全业态企业亮相，推出美食、住宿、游玩、研学系列产品与惠民福利，白天鹅宾馆招牌粽子、蝴蝶酥、萨其马等广式点心线下专享优惠；白云宾馆、亚洲国际大酒店等同步上线端午特色美食。

文｜记者 刘星彤 通讯员 陈晓双 迟雁行
图 | 受访者提供
译｜曾敏
英文审校｜林佳岱