As the Dragon Boat Festival holiday merges with the peak summer travel season, Guangzhou's cultural and tourism market is heating up. More than 1,000 featured cultural and tourism activities, together with a range of preferential measures, have been launched across the city, combining traditional heritage, trendy experiences and public benefits to boost tourism consumption.

Xiguan's century-old dragon boats and the thrilling dragon boat races in Liede have created a spectacular atmosphere. More than 100 featured dragon boat events are being held across Haizhu Wetland, Liwan, Chebei, Baiyun and other parts of the city, while the Guangzhou International Dragon Boat Invitational Tournament is set to take center stage.

The Firefly Animation and Game Carnival Guangzhou Station has opened at the Poly World Trade Center Expo, while the FIM MotoMini China Series has arrived in Conghua, fueling enthusiasm for motorsports. Meanwhile, the Youth Reading Season, which runs throughout the summer, will feature more than 2,000 themed activities. The city also plans to host 37 large-scale performances with audiences exceeding 5,000 people, complemented by a wide range of livehouse shows that will inject fresh vitality into the summer cultural and tourism market.

Major museums and cultural venues are rolling out a series of high-quality exhibitions. The 2026 Guangzhou Art Season has also officially opened, bringing more than 100 stage productions and 15 art exhibitions to residents and visitors as part of a rich cultural feast.

Preferential measures continue to expand. Guangzhou has partnered with Didi to offer transportation discounts, allowing residents and tourists to claim both general and scenic spot-exclusive ride-hailing coupons, with fares discounted by up to 40%. In addition, a variety of mass cultural performances are being held on a regular basis, bringing high-quality cultural services into neighborhoods and benefiting the public at large.

广州派送文旅“盛夏大礼包”！端午龙舟燃爆全城

端午假期与暑期出游高峰衔接，广州文旅市场全面升温，上千场特色文旅活动、多重惠民举措密集上线，融合传统韵味、潮流体验与惠民福利，激活全城文旅消费活力。

西关百年老龙、猎德龙舟竞渡气势恢宏，海珠湿地、荔湾、车陂、白云等地上百场特色龙船赛事陆续开展，广州国际龙舟邀请赛重磅登场。

萤火虫动漫游戏嘉年华广州站落地保利世贸博览馆，国际摩联MotoMini中国站赛事进驻从化，掀起热烈的竞速狂欢；贯穿整个盛夏的青少年阅读季，配套推出超2000场特色主题活动。全市计划举办37场五千人级大型演出，搭配遍地开花的LIVE HOUSE现场演出，为夏日文旅市场注入源源不断的新鲜活力。

各大文博场馆精品展览密集推出，2026广州艺术季也如期启幕，百余台精品剧目与15场美术展览接连上演，为市民游客奉上高品质的文化盛宴。

惠民福利持续加码，广州联合滴滴推出出行优惠，市民游客可领取通用及景区专属打车券，出行最低享6折。此外，各类群众文艺展演常态化开展，让优质文化服务深入街头巷尾、惠及全民。

文、图 | 记者 刘星彤 通讯员 穗文广旅宣
译 | 郑书悦
审 | 曾敏