A single piece of qiaopi carries homesickness across the seas. "Dear You," a Chaoshan film centered on qiaopi (documents of "letters, reports, account books and remittance receipts") and directed by Chaoyang-born director Lan Hongchun, has recently gained strong public attention. Scheduled for nationwide release on April 30th, the film has not only moved audiences with its portrayal of family bonds, trust and devotion that transcend mountains and seas, but also offered them an immersive glimpse into Shantou's distinctive charm as a hometown of overseas Chinese and its rich cultural heritage.

The film features many of Shantou's signature landmarks, condensing into its frames the struggles of Chaoshan ancestors who journeyed to Nanyang (Southeast Asia), and the collective memories of the overseas Chinese hometown. Drawing on its unique filming-location resources and rich qiaopi cultural heritage, Shantou is further tapping the potential of film- and TV-driven cultural tourism. By linking together the film's shooting locations, the city invites visitors to follow in the footsteps of the film during the May Day holiday and immerse themselves in the cultural depth and patriotic sentiment of this century-old hometown of overseas Chinese.

Riding on the popularity of "Dear You," Shantou has newly launched the "Follow Grandma through Shantou" themed cultural tourism route, along with a package of special perks. In addition, local authorities across culture and tourism, commerce, transport and market regulation, together with Nan'ao County, have joined hands to roll out a series of visitor-friendly measures and thoughtful services, presenting a generous cultural tourism feast for the May Day holiday and inviting visitors from near and far to discover Shantou through light and shadow, and experience the charm of this overseas Chinese hometown.

Along the route, a variety of immersive programs will be set up, including film-themed set displays, film stills exhibitions, interactive qiaopi experiences and site-specific live performances, allowing visitors to stroll through Shantou's streets and lanes by following the scenes of the film. Meanwhile, businesses across Shantou are also taking part, offering exclusive discounts and perks to holders of movie ticket stubs. During the May Day holiday, residents and visitors can present their "Dear You" movie ticket stubs to enjoy multiple perks, including dining discounts, cultural and creative product offers, and free admission to selected venues.

细读这封《给阿嬷的情书》，赴一场侨乡之约

一纸侨批寄乡愁，由潮阳籍潮阳导演蓝鸿春执导的潮汕侨批题材影片《给阿嬷的情书》近期热度高涨。该影片定档4月30日全国上映，大家不仅被影片中跨越山海的亲情信义深深打动，更沉浸式领略到汕头独有的侨乡韵味与人文底蕴。

该电影中，汕头特色地标悉数入镜，将潮汕先辈下南洋的奋斗岁月、侨乡岁月记忆浓缩于镜头之中。依托得天独厚的取景资源与深厚侨批文化底蕴，汕头深挖影视文旅融合潜力，串联电影取景点位、让广大游客能在这个假期循着银幕足迹，沉浸式感受百年侨乡的人文积淀与家国情怀。

汕头借力《给阿嬷的情书》火热热度，全新推出“跟着阿嬷游汕头”主题文旅线路和福利大礼包。不仅如此，还有文旅、商务、交通、市场监管及南澳县等多方联动推出多项惠民举措与贴心服务，送出诚意满满的“五一”文旅大餐，邀八方游客沉浸式解锁光影汕头、韵味侨乡。

沿线设置电影主题布景、剧照展览、侨批互动体验、实景情景演绎等多元沉浸式项目，让游客循着电影镜头漫步老城街巷。与此同时，汕头全城商户联动加码福利，推出电影票根专属惠民活动。市民游客凭《给阿嬷的情书》“五一”期间观影票根，可享受餐饮优惠、文创折扣、部分场馆免费入园等多重礼遇。

文、图 | 记者 蚁璐雅
译｜郑奕玲
英文审校｜曾敏