On April 8th, Italian blogger Karem, who recently went viral for his cross-border quest for Chinese crispy candy, arrived at the main factory of Hsu Fu Chi in Dongguan, Guangdong province, as scheduled, kicking off a sweet visit.

A warm welcome ceremony was held at the site, where company representatives presented Karem with a customized bouquet made of crispy candy. At the interactive exhibition hall, he watched immersive videos that showcased the strict quality control and technological empowerment behind the entire production process, from raw materials to finished confectionery products.

As a well-known Chinese confectionery brand with more than three decades of experience, Hsu Fu Chi has built a large-scale manufacturing base in Dongguan, covering over 500,000 square meters. The facility houses 39 modern workshops and 129 automated production lines, with a daily output exceeding 1,600 tons. Its products are exported to more than 60 countries, with large-scale and intelligent manufacturing forming the foundation of its product quality.

Karem then visited the intelligent gummy candy workshop to observe the fully automated production process. The efficiency of the production lines and the rigorous quality control impressed him. He sampled a variety of candies and even tried making crispy peanut candy himself, praising its rich aroma and sweet flavor after it came out of the oven. He also followed a master craftsman to learn the century-old sugar-pulling technique used in making crispy candy. Amazed by the intricate process that creates up to 128 layered crunch, Karem said the experience was unforgettable.

At the product display area, classic treats such as crispy candy and Sachima caught his attention. As a must-have for Chinese New Year celebrations, Hsu Fu Chi products reach 90% of Chinese households, with the brand holding around 33% of the bulk candy market, making it a household name in China's confectionery sector.

After the tour, Karem said the visit allowed him to witness both the technological strength and cultural warmth of China's food manufacturing industry. He added that he would bring this sweet experience back to Italy and help promote Chinese confectionery to a wider international audience. That evening, he took part in a livestream to interact with viewers and promote the brand as an overseas ambassador.

广货之旅首日，米兰小哥走进徐福记生产车间

4月8日，因“跨国求糖”走红的米兰博主Karem，如约抵达广东东莞徐福记总厂，开启甜蜜探访。

现场举行温馨欢迎仪式，企业负责人向Karem赠送酥心糖定制花束。在互动展示厅，他通过影片沉浸式了解糖果从原料到成品的严苛管控与科技赋能。

作为深耕糖点领域三十余年的国民品牌，徐福记东莞基地占地超50万平方米，拥有39个现代化车间、129条自动化生产线，日产能超1600吨，产品远销60余国，以规模化与智能化筑牢品质根基。

随后，Karem走进橡皮糖智能车间，观摩全自动化流程，高效生产与严谨品控令他连连称赞。他品尝多款糖果，亲手制作花生酥，出炉后直呼“香甜好吃”。同时，他跟随老师傅学习百年手工拉糖工艺，惊叹于酥心糖128层起酥的繁复匠心，坦言这段经历终生难忘。

在产品陈列区，酥心糖、沙琪玛等经典产品让他目不暇接。作为年货必备，徐福记覆盖90%中国家庭，散装糖果市场份额达33%，是名副其实的国民糖点品牌。

探访结束后，Karem表示，此行让他见证了中国食品制造业的硬核实力与文化温度，他将把这份甜蜜带回意大利，推广中国美味。当晚，他还现身直播间互动带货，化身海外推荐官助力品牌传播。

文｜记者 余宝珠 文聪 张超洋
图｜记者 王俊伟
译｜魏薇
审校｜柯妃娟