On March 12th, the "2025 Guangzhou Games Industry Development Report" was officially released at the Seminar on Development Trends and Integrated Innovation in Guangzhou's Gaming Industry. According to the report, the city's gaming industry achieved an annual revenue of 153.245 billion yuan, maintaining top-tier performance in the national gaming industry.

In 2025, Guangzhou's mobile games accounted for 68.52% of the total, cementing the foundation of the industry. Main categories such as role-playing games, strategy simulation games (SLG) and simulation and management games delivered strong performance. Vertical segments including classic MMORPGs (like the Legend series) and ACG games have nurtured many leading companies. At the same time, mini-games developers and game exporters worked in tandem, while related sectors such as game live streaming and social entertainment also developed steadily, further improving the industry ecosystem. Among "China's Top 30 Mobile Games Revenue Ranking", 7 titles were developed by Guangzhou-based companies.

Guangzhou took the national lead in the mini-program game sector, with an output value of 25.9 billion yuan in 2025. In the "2025 China Mini-Game Top 100 Enterprises Ranking", 32 Guangzhou-based companies were included, the highest number among all cities nationwide. 7 enterprises, including 37 Interactive Entertainment and 4399 Network, along with 56 of their games, made the national Top 30. Mature monetization models and rich creative content have kept the mini-program game industry highly vibrant.

The overseas games market generated an output value of 26.4 billion yuan. Guangzhou enterprises ranked among the world's top three in the SLG segment, and 11 local firms have been accredited as key national cultural export enterprises. Premium games such as Wuthering Waves have won multiple international awards and captivated global players with Oriental aesthetics. Enterprises including NetEase and 37 Interactive Entertainment have become the backbone of overseas expansion, bringing Chinese game culture to the world.

Guangzhou's gaming industry, with AI technology at its core, has achieved dual breakthroughs in both self-empowerment and cross-industry empowerment. Meanwhile, gaming technologies are expanding beyond the industry itself. For example, 37 Interactive Entertainment has expanded the applications of its rights-protection monitoring system, Quwan Technology has developed a virtual human volunteer system, and Guangzhou Zhuoyuan has focused on digital and intelligent sports, cultural tourism and entertainment, enabling gaming technologies to empower a wide range of industries.

2025年广州游戏产业营收达1532.45亿元

3月12日，在广州游戏行业发展趋势与融合创新行业研讨会上，《2025年广州游戏产业发展报告》正式发布。广州市游戏产业全年营收达1532.45亿元，持续稳居全国第一梯队。

2025年，广州移动游戏以68.52%的占比筑牢产业基本盘，角色扮演、SLG、模拟经营等主流品类表现亮眼，传奇、二次元等垂直细分赛道孕育出众多领军企业。小游戏、游戏出海企业协同发力，游戏直播、社交娱乐等配套赛道同步发展，产业生态愈发完善。在全国移动游戏收入TOP30榜单中，广州占据7席。

小程序游戏赛道全国领跑，2025年产值达259亿元，在《2025年中国小游戏100强》中，广州32家企业上榜，数量居全国首位，三七互娱、四三九九等7家企业56款游戏跻身全国TOP30，成熟的变现模式、丰富的创意内容让小程序游戏产业活力满满。

游戏出海赛道全年产值达264亿元，广州企业SLG赛道实力稳居全球前三，11家企业获评国家文化出口重点企业，《鸣潮》等精品游戏斩获多项国际大奖，凭借东方美学俘获全球玩家，网易、三七互娱等企业成为出海中坚力量，推动中国游戏文化走向世界。

广州游戏产业以AI技术为核心，实现产业自身赋能与跨界赋能双向突破。同时，游戏科技走出产业边界，三七互娱维权监测系统拓展应用场景，趣丸科技打造数字人志愿者体系，卓远科技深耕数智体育、文旅娱乐等领域，让游戏科技赋能千行百业。

文 ｜ 记者 陈旭泽
图 ｜ 记者 黄城栋
翻译 | 郑书悦
审校 | 曾敏