As the Year of the Horse gets underway, Guangdong convened the Provincial High-quality Development Conference, centering on the coordinated development of the manufacturing and services sectors and advancing the mutually reinforcing goals of building a strong manufacturing province and a major services hub. Powered by the coordinated development, Guangdong's cultural industries are carving out a new path of integrated development, featuring manufacturing as the foundation, services as the enabler, and culture as the soul.

The sustained popularity of the 15th National Games mascots "Greater Bay Chicken" offers a vivid example of this manufacturing–services integration. From IP image design to multi-category, large-scale production enabled by Guangdong's complete manufacturing system, and further to the rollout of licensed stores, themed campaigns, and digital content services, the mascots have formed a full industrial chain spanning creative R&D, product manufacturing, and market operations. With all 31 major categories of manufacturing industries and a robust supply chain ecosystem, Guangdong can support rapid prototyping, mass production, and channel rollout for cultural and creative products, allowing ideas to be commercialized with speed and efficiency.

In the arts and crafts sector, Yangjiang lacquerware decoration techniques are being applied to automotive interiors, while traditional techniques such as making Guangcai (Canton famille rose porcelain), Guangxiu embroidery, Chaozhou porcelain, and the Duan inkstone are being integrated with contemporary design, expanding into new scenarios including cultural and creative products, exhibitions and conventions, and study tours, and accelerating a shift from "manufacturing products" to "products + services + scenarios."

Cultural tourism is also picking up pace. Wanlv Lake is promoting deeper integration of industry with cultural tourism and science popularization, building an immersive industrial tourism base. Guangzhou Xuelei Cosmetics Co., Ltd. is developing a fragrance museum to better tell China's stories to the world. As manufacturing and services become increasingly coupled and mutually reinforcing, they are injecting fresh momentum into the high-quality development of Lingnan culture.

“制造硬实力+服务软实力”激活岭南文化新动能

马年新春伊始，广东召开全省高质量发展大会，围绕制造业与服务业协同发展，推动“制造强省”与“服务高地”相互成就。以两业协同为引擎，广东文化产业正走出一条制造筑基、服务赋能、文化铸魂的融合发展新路。

十五运会吉祥物“大湾鸡”的持续走红，是两业融合的典型案例。从IP形象创意设计，到依托广东完整制造体系实现多品类规模化生产，再到布局特许门店、推出主题活动和数字内容服务，“大湾鸡”形成了从创意研发到产品制造再到市场运营的完整链条。广东拥有全部31个制造业大类，完善的供应链体系为文创产品快速打样、批量生产和渠道铺设提供保障，使文化创意能够高效率落地。

在工艺美术领域，阳江髹漆融入汽车内饰，广彩、广绣、潮瓷、端砚等传统技艺与现代设计融合，拓展文创、会展、研学等新场景，实现从产品制造向“产品+服务+场景”的转型。

文旅板块同样提速。万绿湖推进工业与文旅、科普融合，打造沉浸式工业旅游基地；雪蕾香氛建设香氛博物馆，讲好中国故事。制造与服务耦合共生，正为岭南文化高质量发展注入新动能。

文 | 记者 朱绍杰
翻译丨郑奕玲
审校丨曾敏