The 2026 Chinese New Year holiday has come to a close. According to preliminary estimates, during the nine-day holiday (February 15th to 23rd), Guangdong Province received 86.589 million tourist visits, up 8.1% compared with the eight-day holiday during the 2025 Chinese New Year. Tourism revenue reached 84.89 billion yuan, a 13.9% year-on-year increase.

Centered on the theme "Celebrate the Chinese New Year in Guangdong", the province rolled out a series of cultural and tourism measures to benefit the public. A total of 20 million yuan in cultural and tourism consumption vouchers were distributed across Guangdong. Guangdong also introduced an innovative "ticket-stub economy" initiative, under which visitors presenting transportation or performance ticket stubs could enjoy discounts at more than 380 accommodation providers and over 200 tourist attractions across the province. Meanwhile, version 2.0 of the "Happy Tour in Guangdong" Cultural and Tourism Map was launched, and China's first provincial-level official cultural and tourism ranking was released, further enhancing digital service capabilities.

Lingnan culture drew widespread attention during the holiday. Intangible cultural heritage items such as Cantonese opera, Yingge dance, and Chaozhou embroidery were featured on the China Media Group's 2026 Spring Festival Gala and other programs about intangible cultural heritage. Performances were also staged in Russia and Spain as part of the "Happy Chinese New Year" celebrations. Spain also issued a commemorative stamp themed on the Yingge dance, which showcases the growing international reach of Lingnan culture.

Highlights of the "tourism plus" integrated industry are plentiful: film and television shooting locations in Shenzhen, cultural and tourism performances in Heyuan, check-in travel routes in Zhongshan, the sports events economy in Zhanjiang, and leisure markets in Maoming proved popular among visitors. Technology-driven cultural programs, including the Guangdong-Hong Kong-Macao Greater Bay Area Lantern Festival, drone light shows, interactive robot dog displays, and firework displays, were staged across Guangzhou, Zhuhai, Dongguan, Shantou, and other cities, offering immersive experiences that were well received.

Tourist attractions across the province continued to improve service quality and diversify offerings. Destinations such as Window of the World in Shenzhen, Danxia Mountain in Shaoguan, and Gulao Water Town in Jiangmen introduced immersive activities, intangible cultural heritage performances, and fireworks shows.

2026春节广东文旅揽金848.9亿元

2026年春节假期落下帷幕。据初步测算，2026年春节假期九天（2月15日至23日，年廿八至初七），广东省接待游客8658.9万人次，较2025年春节假期八天增长8.1%；实现旅游收入848.9亿元，增长13.9%。

围绕“请到广东过大年”主题，广东推出多项文旅惠民举措。全省发放2000万元文旅消费券，创新推行“票根经济”，游客凭交通、演出票根可在全省380多家住宿企业、200多个景区享受优惠。同时上线“乐游广东”文旅地图2.0版，发布全国首个省级文旅官方扫街榜，提升数字化服务水平。

岭南文化精彩出圈，粤剧、英歌舞、潮绣等非遗亮相央视春晚、非遗晚会，并远赴俄罗斯、西班牙开展“欢乐春节”活动，西班牙还发行英歌舞主题纪念邮票，文化出海成效显著。

“旅游+”融合业态亮点纷呈，深圳影视取景地、河源文旅演艺、中山打卡线路、湛江赛事经济、茂名休闲市集备受青睐。大湾区灯会、无人机光影秀、机器狗互动、烟花汇演等科技与文化融合项目，在广州、珠海、东莞、汕头等地轮番上演，沉浸式体验深受欢迎。

各景区持续提升品质，深圳世界之窗、韶关丹霞山、江门古劳水乡等推出沉浸式活动、非遗演艺、烟花秀等特色产品。

文｜记者 刘星彤 通讯员 粤文旅宣
翻译｜柯妃娟
审校｜曾敏