The opening ceremony of the Olympic Winter Games Milano Cortina 2026 was held at Milan's San Siro Stadium on the evening of February 6th (local time). Chinese short track speed skater Fan Kexin was seen at the ceremony with a panoramic camera from Shenzhen. This Shenzhen-based Insta360 camera once again took center stage at the world's premier sporting event.

During the opening ceremony of the Paris 2024 Summer Olympics, athletes from multiple countries were seen carrying Insta360 panoramic cameras. At the Milano Cortina 2026, Fan Kexin showcased the Insta360 X5 panoramic camera and the GO Ultra thumb-sized camera, while athletes from delegations including Italy and Spain also used the Insta360 devices.

After the opening ceremony, Fan Kexin shared a first-person video, offering an immersive experience of the grand event. Many renowned athletes, such as Su Yiming, Chen Meng, and Wu Dajing, are also known to use Insta360 products in their training and daily lives.

Insta360's global popularity extends beyond the sports arena. When the Insta360 X5 made its global launch in April 2025, hundreds of consumers lined up outside New York's Grand Central Terminal before dawn to purchase it. On its launch day, the product topped the sales charts for sports cameras across eight major Amazon global marketplaces. Its predecessor, the X4, was also selected for TIME magazine's "The Best Inventions of 2024."

Currently, Insta360 products are sold in over 200 countries and regions worldwide. According to a Frost & Sullivan report, the enterprise holds over 85% of the global market share and has maintained its position as the world's leading panoramic camera manufacturer for several consecutive years.

The popularity of Insta360 in the market epitomizes the global competitiveness of Shenzhen's tech products. Beyond Insta360, other iconic Guangdong-made tech products, such as DJI's drones, BYD's new energy vehicles, and Huawei's intelligent terminals, also hold significant positions in the global market.

“广货”海外又出圈，这次成冬奥会“显眼包”

当地时间2月6日，2026年米兰-科尔蒂纳冬奥会开幕式在米兰圣西罗体育场隆重举行，中国短道速滑运动员范可新手持全景相机亮相会场，这款来自深圳的影石（Insta360）科技“广货”再度登上全球顶级舞台。

2024巴黎奥运会开幕式上，多国运动员手持影石全景相机入场；本届米兰冬奥会，范可新携带影石全景相机X5与拇指相机GO Ultra亮相，意大利、西班牙等代表团运动员也同步使用该品牌设备。

开幕式后，范可新发布第一视角记录视频，沉浸式呈现开幕式盛况。苏翊鸣、陈梦、武大靖等众多知名运动员，均在训练与生活中使用影石产品。

影石的全球热度不止于赛场。2025年4月影石X5海外首发时，数百名消费者凌晨在纽约中央车站外排队抢购，产品发售当日便登顶亚马逊全球八大站点运动相机销量榜首。其前代产品X4还曾入选《时代》杂志“年度最佳发明”。

目前，影石产品已销往全球超200个国家和地区，弗若斯特沙利文报告显示，其全球市场占有率超85%，连续多年稳居全球全景相机市场首位。

影石的“霸屏”，是深圳科技“广货”全球竞争力的缩影。除了影石，大疆的无人机、比亚迪的新能源汽车、华为的智能终端等科技“广货”标杆，也在全球市场占据重要地位。

文 | 记者 林园
图 | 影石供图
翻译 | 黄健新
审校 | 郑奕玲